29 March 2018

Place branding in strategic spatial planning | A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 | Journal of Place Management and Development | Vol 8, No 1

This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.

Place branding in strategic spatial planning | A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 | Journal of Place Management and Development | Vol 8, No 1