Place branding in strategic spatial planning | A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 | Journal of Place Management and Development | Vol 8, No 1

This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.

Place branding in strategic spatial planning | A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 | Journal of Place Management and Development | Vol 8, No 1

Popular posts from this blog

The boom of online and out-of-town shopping offers, store closures, shrinking footfall and how to overcome the High Street’s crisis fatalist narrative

Second International Conference for Sustainable Design of the Built Environment: Research in Practice (SDBE 2018) at the Crystal, London, UK