23 November 2017

The RSA thanks to the Regions editors

The RSA members will receive the last issue of Regions before the end of this year. This will be the last issue of Regions as the members’ magazine in the print format. In 2018, the magazine moves to a new, more interactive online only format with a new team of editors – Eduardo Oliveira, Julie Tian Miao and Michael Taster.



Regional Studies Association

14 November 2017

Marca Territorial: A visão dos residentes sobre a sua cidade (Cidade da Guarda)

Marca Territorial: A visão dos residentes sobre a sua cidade (Cidade da Guarda) 

por Inês Patrícia Afonso Pais Dissertação para obtenção do grau de Mestre em Gestão Comercial pela Faculdade de Economia do Porto

Orientada por: Pedro Manuel dos Santos Quelhas Taumaturgo de Brito Setembro, 2017

https://repositorio-aberto.up.pt/bitstream/10216/108110/2/223562.pdf

Abstract 

All cities, within a country, try to be leaders through attributes that distinguish them from others. This way, all urban planners and decision-makers that affect the city try to promote their region in order to create a positive and attractive image. Marketing involved in a territorial planning and promotion strategy is a theme very discussed over the time, becoming in one of the answers to the challenges encountered by cities. One of the tools that can bring more value to a place, in a context of territorial marketing, is the use of a territorial brand, to create value in a level of image and positioning, both to an external and internal target. Residents are a segment with a lot of impact when talking about territorial brand, making one of the most important assets within a city. Before we talk about the power of attracting tourists, investors, business, among others, first, we need to evaluate the vision of its population in relation to its image, positioning, satisfaction and identification with the same. The residents of a city are often the mirror of what this city transmits to the outside. In conclusion, the study focuses on this same evaluation. The city in this study is localized in Beira Alta, interior of Portugal, more concretely in City’s Guarda.

Key-Words: Marketing, territorial marketing, territorial brand, residents, City’s Guarda

7 November 2017

Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal

Almost 9000 views



This paper employs a constructing regional advantage (CRA) approach in respect of examining the potential of joint branding strategies intended to position and give visibility to cross-border regions. The CRA concept is introduced here to improve understanding about the empirical significance of a branding strategy through cross-border relatedness, differentiated knowledge bases and policy platforms. It also aims to contribute to the academic debate on region branding. The case study focuses on the Euroregion composed of Galicia in north-west Spain and northern Portugal (GNP). Findings show that the combination of the key economic domains in which GNP excels will echo the cross-border advantage and strengthen a joint region branding strategy.



Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal: (2015). Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal. Regional Studies, Regional Science: Vol. 2, No. 1, pp. 341-349. doi: 10.1080/21681376.2015.1044020

MODERNISM, MODERNISATION AND THE RURAL LANDSCAPE

MODERNISM, 
MODERNISATION 
AND THE RURAL LANDSCAPE 

MODSCAPES_conference2018 
10-13 JUNE 2018 (Tartu, Estonia) 

https://modscapes.eu/conference2018/call-for-papers/

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...