Stranger Things
Stranger Things
Posts
The RSA thanks to the Regions editors
The RSA members will receive the last issue of Regions before the end of this year. This will be the last issue of Regions as the members’ magazine in the print format. In 2018, the magazine moves to a new, more interactive online only format with a new team of editors – Eduardo Oliveira, Julie Tian Miao and Michael Taster.
Regional Studies Association
Regional Studies Association
Marca Territorial: A visão dos residentes sobre a sua cidade (Cidade da Guarda)
Marca Territorial: A visão dos residentes sobre a sua cidade
(Cidade da Guarda)
por Inês Patrícia Afonso Pais Dissertação para obtenção do grau de Mestre em Gestão Comercial pela Faculdade de Economia do Porto
Orientada por: Pedro Manuel dos Santos Quelhas Taumaturgo de Brito Setembro, 2017
https://repositorio-aberto.up.pt/bitstream/10216/108110/2/223562.pdf
Abstract
All cities, within a country, try to be leaders through attributes that distinguish them from others. This way, all urban planners and decision-makers that affect the city try to promote their region in order to create a positive and attractive image. Marketing involved in a territorial planning and promotion strategy is a theme very discussed over the time, becoming in one of the answers to the challenges encountered by cities. One of the tools that can bring more value to a place, in a context of territorial marketing, is the use of a territorial brand, to create value in a level of image and positioning, both to an ext…
por Inês Patrícia Afonso Pais Dissertação para obtenção do grau de Mestre em Gestão Comercial pela Faculdade de Economia do Porto
Orientada por: Pedro Manuel dos Santos Quelhas Taumaturgo de Brito Setembro, 2017
https://repositorio-aberto.up.pt/bitstream/10216/108110/2/223562.pdf
Abstract
All cities, within a country, try to be leaders through attributes that distinguish them from others. This way, all urban planners and decision-makers that affect the city try to promote their region in order to create a positive and attractive image. Marketing involved in a territorial planning and promotion strategy is a theme very discussed over the time, becoming in one of the answers to the challenges encountered by cities. One of the tools that can bring more value to a place, in a context of territorial marketing, is the use of a territorial brand, to create value in a level of image and positioning, both to an ext…
Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal
Almost 9000 views
This paper employs a constructing regional advantage (CRA) approach in respect of examining the potential of joint branding strategies intended to position and give visibility to cross-border regions. The CRA concept is introduced here to improve understanding about the empirical significance of a branding strategy through cross-border relatedness, differentiated knowledge bases and policy platforms. It also aims to contribute to the academic debate on region branding. The case study focuses on the Euroregion composed of Galicia in north-west Spain and northern Portugal (GNP). Findings show that the combination of the key economic domains in which GNP excels will echo the cross-border advantage and strengthen a joint region branding strategy.
Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal: (2015). Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal. Regional Studies, Region…
This paper employs a constructing regional advantage (CRA) approach in respect of examining the potential of joint branding strategies intended to position and give visibility to cross-border regions. The CRA concept is introduced here to improve understanding about the empirical significance of a branding strategy through cross-border relatedness, differentiated knowledge bases and policy platforms. It also aims to contribute to the academic debate on region branding. The case study focuses on the Euroregion composed of Galicia in north-west Spain and northern Portugal (GNP). Findings show that the combination of the key economic domains in which GNP excels will echo the cross-border advantage and strengthen a joint region branding strategy.
Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal: (2015). Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal. Regional Studies, Region…
MODERNISM, MODERNISATION AND THE RURAL LANDSCAPE
MODERNISM,
MODERNISATION
AND THE RURAL LANDSCAPE
MODSCAPES_conference2018
10-13 JUNE 2018 (Tartu, Estonia)
https://modscapes.eu/conference2018/call-for-papers/
MODERNISATION
AND THE RURAL LANDSCAPE
MODSCAPES_conference2018
10-13 JUNE 2018 (Tartu, Estonia)
https://modscapes.eu/conference2018/call-for-papers/