Interview with Eduardo Oliveira on Place Branding and Strategic Spatial Planning


Interview with Eduardo Oliveira on Place Branding and Strategic Spatial Planning

Eduardo Oliveira in this interview shares his experience of using place branding as a complementary instrument in strategic spatial planning. He also discusses the digital challenges of city and regional branding and the increasing role of social media in managing place reputation.  

Learn about:

  • Place branding as an instrument of strategic spatial planning;
  • What a valuable place brand is;
  • How local governance influences place branding;
  • Destination marketing through social media: including travellers as co-creators and opinion-makers;
  • Storytelling as a tool for place branding and examples of best practice;
  • How place branding contributes to sustainable regional development.
Read More
http://placebrandobserver.com/interview-eduardo-oliveira/

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