18 July 2017

Place Branding and Marketing

The great moment when you open a newly published book and you have a chapter in it.


Handbook on Place Branding and Marketing

https://www.elgaronline.com/view/9781784718596.xml

Chapter 2: A strategic spatial planning approach to regional branding: challenges and opportunities

https://www.elgaronline.com/view/9781784718596.00011.xml

in memory of Prof. Sir Gregory Ashworth.