26 June 2017

Handbook on Place Branding and Marketing - OUT NOW



Chapter 2: A strategic spatial planning approach to regional branding: challenges and opportunities

Eduardo Oliveira and Gregory J. Ashworth


This chapter critically scrutinizes the actual and potential roles of place branding as an instrument for the attainment of strategic spatial planning goals. The chapter also aims to critically discuss the challenges and opportunities of branding regions, a spatial scale seldom explored in academic and grey literatures. By presenting and discussing the challenges and opportunities involved in the process of branding regions, the chapter emphasizes the relevance and effectiveness of regional branding processes in supporting economic and social spatial realignment through the shaping of envisioned and collectively defined futures. Collectively defined futures, as the literature in both fields – place branding and strategic spatial planning – elucidates, requires the engagement and careful consideration of those whom a spatial strategy and ultimately a region brand must serve – the territory and those interacting with it. The involvement of key regional actors as well as community participation in strategic spatial planning and place branding strengthens the place brand independently of its scale of application. The chapter proceeds as follows. Firstly, it clarifies the authors’ understanding of place branding as an instrument for the attainment of strategic spatial planning goals. Secondly, civic and institutional participation is critically appraised in light of the literature of place branding and strategic spatial planning. Thirdly, it discusses the roles of strategic spatial planners in branding regions. Finally, the challenges and opportunities of branding regions are discussed and conclusions regarding such an approach are presented.

19 June 2017

Using multi-seasonal Landsat imagery for rapid identification of abandoned land in areas affected by urban sprawl

Highlights

We present a Landsat-based method for mapping abandoned land in heterogeneous and fragmented urban landscapes.
The method makes use of NDVI values and decision trees.
Vegetation phenology is accounted for indetermining which period of the growing season fits best for mapping.
Scenes encompassing the beginning of the vegetation growing season enhance classification accuracy.
Monitoring land abandonment and urban sprawl can support evaluation of land-use regulations and planning strategies.
http://www.sciencedirect.com/science/article/pii/S1470160X17303655 

16 June 2017

Regional Studies Association conferences 2017 2018

RSA Central and Eastern European Conference 2017
REGIONAL POLARISATION AND UNEQUAL DEVELOPMENT IN CEE: CHALLENGES FOR INNOVATIVE PLACE-BASED POLICIES
10th – 13th September 2017, Babeş-Bolyai University, Cluj-Napoca, Romania
Today’s the Day! Last day to submit your abstract to the RSA CEE Conference in Cluj-Napoca. Meet with your colleagues, take part in networking activities, discuss the most recent research.If you are still unsure about attending the conference, you can find more information about the conference, speakers and special sessions here. Discover what Cluj-Napoca has to offer here. To register and submit your abstract click here.
We have a busy calendar of events that might interest you:
Student and Early Career Conference 2017, Newcastle, UK
CHARTING A CAREER PATH: SHARING THE LEARNING AND LESSONS2nd November, 2017 - 3rd November, 2017
Call for Papers and more information available 
here.
RSA Winter Conference 2017, London, UK
THE PLACE DIMENSION OF CITIES AND REGIONS: GOVERNANCE, INDUSTRIAL DEVELOPMENT AND SUSTAINABILITY16th November, 2017 - 17th November, 2017
Call for Papers and more information available 
here.
RSA Russia Division Workshop 2017, Yekaterinburg, Russia
GLOBAL CHALLENGES FOR REGIONS AND CITIES: ADAPTATION, DEVELOPMENT, GOVERNANCE17th November 2017
Call for Papers and more information available 
here.

RSA Annual Conference 2018, Lugano, Switzerland
A WORLD OF FLOWS - LABOUR MOBILITY, CAPITAL AND KNOWLEDGE IN AN AGE OF GLOBAL REVERSAL AND REGIONAL REVIVAL3rd June, 2018 - 6th June, 2018
Call for Papers and more information available 
here.

12 June 2017

How strategic spatial planning contributes to the development of urban regions

What:
Lunch Seminar
When:
TUESDAY, June 13th 2017, 12:00-13:00
Where:
Dep. of Human Geography, Stockholm University, Sweden
Title:
How strategic spatial planning contributes to the development of urban regions
By:
Eduardo Oliveira
Agenda:
  • Introducing myself & research trajectory;
  • Introducing WSL;
  • Introducing the CONCUR project;
  • Detailing the 2nd aim of the project on territorial governance & SPP;
  • Clarifying the aims of this short research visit;
  • Sharing forthcoming events;
  • Sharing future research ambitions.

9 June 2017

Place branding in strategic spatial planning: an analysis at the regional scale with special reference to Northern Portugal

Ph.D. thesis main research question applied to the case study:

A region branding strategy for northern Portugal might (and eventually should) be developed in line with the strategic spatial planning document in force - that is - Northern Portugal Strategic Guidelines 2014-2020. This is the main strategic planning document that establishes ten planninggoals/ priority axes aimed at improving the socio-spatial and spatial economic condition of northern Portugal. 

Taking region branding as an instrument it the Northern Portugal Strategic Guidelines would contribute to re-imagining and re-positioning the region in those ten goals. As the planning document is the result of a thorough participatory process it represents the communities needs and would generate legitimacy for a region brand. 

Resources will be economised and an integrative spatial development would be reached. As the Strategic Guidelines 2014-2020 is essential to apply for EU funding – region branding could be fuelled with capital to contribute to the achievement of the strategic goals identified.

http://www.rug.nl/research/portal/en/publications/place-branding-in-strategic-spatial-planning(da9800fd-6cf7-4fba-9013-ae5e80674b93).html

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...