14 December 2016

Forthcoming June 2017: Handbook on Place Branding and Marketing Edited by Adriana Campelo

http://www.e-elgar.com/shop/handbook-on-place-branding-and-marketing

‘The Handbook on Place Marketing and Branding provides a thoughtful overview of a growing area of brand research, and offers a full itinerary of insights that reveal how place branding, destination marketing, and tourism intersect with a wide array of managerial and societal concerns. The range of topics is both comprehensive and creative, which makes for a useful introduction to an important topic. It makes a distinctive contribution to understanding the relevance of place branding today for a wide variety of fields.’
– Jonathan Schroeder, Rochester Institute of Technology, US

‘Place marketing and branding have become key priorities of academicians, practitioners, and politicians. Against a rich background of theoretical and empirical research by world-known experts within the field, this research anthology by Dr Adriana Campelo develops a fresh perspective on these critical issues. With a unique and fascinating collection of thought-provoking chapters, the book offers both theoretical and practical insights of interest to academicians, practitioners, and politicians. I am pleased to recommend the book; it is a refreshing and rewarding read.’
– Adam Lindgreen, Copenhagen Business School, Denmark

Contents:

Section 1: Place branding: strategies and perspectives 
1. The state of art: From country-of-origin to strategies for economic development 
Adriana Campelo 

2. Place branding in strategic spatial planning: challenges and opportunities of branding regions  
Eduardo Oliveira and Gregory Ashworth


3. The Cultural Branding Matrix: framing the relation between cultural institutions and city branding 
Cecilia Pasquinelli

4. ‘Like a pair of worn-out slippers’: Place attraction factors among return migrants to peripheral places
Helle Dalsgaard Pedersen and Anette Therkelsen

Section 2: Place making
5. Place brand meaning-making: culture, ethos and habitus
Adriana Campelo

6. “I love this place”: Tourists’ destination brand love
Kathryn Swanson, Dominic Medway, and Gary Warnaby

7. Programmatic Authenticity: Culinary Place Branding in Greenland
Søren Askegaard, Dannie Kjeldgaard, and Eric Arnould

8. Smell it, taste it, listen it, touch it, and see it to make sense of this place
Adriana Campelo

Section 3: Methodologies for place branding
9. Multisensory place branding: a manifesto for research
Dominic Medway and Gary Warnaby

10. Place Branding and Place Narratives
Maria Lichrou, Maurice Patterson and Lisa O’Malley

11. Place Brand Biography: Something Special or Same Old Story?
Stephen Brown

Section 4: Urban issues
12. Mobility, Marketing, and the Experience of the City
Gary Warnaby and Christopher J. Parker

13. Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding
Gary Warnaby and Dominic Medway

14. Trends and Final Remarks
Adriana Campelo

Index