17 November 2016

Book Review - Image of Istanbul, Impact of ECoC 2010 on The City Image

Book Review

Eduardo Oliveira


Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]
The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 


Istanbul; image; branding; place; European capital of culture


Ashworth, G. J. & Kavaratzis, M. (2014). Cities of culture and culture in cities: The emergent uses of culture in city branding. In T. Haas & K. Olsson (Eds.) Emergent Urbanism: Urban Planning & Design in Times of Systemic and Structural Change. Aldershot, Ashgate.
Ashworth, G. J. (2009). The instruments of place branding: How it is done?, European Spatial Research and Policy, 16(1), 9-22. doi:10.2478/v10105-009-0001-9
Garcia, B. (2005). Deconstructing the city of culture: the long-term cultural legacies of Glasgow 1990. Urban Studies, 42(5-6), 841-868. doi: 10.1080/00420980500107532
Hall, C. M. (1989). Hallmark tourist events: Analysis, definition, methodology and review. In G. J. Syme, B. J. Shaw, D. M. Fenton, & W. S. Mueller (Eds.) The Planning and Evaluation of Hallmark Events (pp. 3-19). Avebury, England: Aldershot. DOI: 10.1007/BF00454570
Kavaratzis, M. & Ashworth, G. (2015). Hijacking culture: the disconnection between place culture and place brands. Town Planning Review, 86(2), 155-176. doi:10.3828/tpr.2015.10
Kavaratzis, M., Warnaby, G. and Ashworth, G. J. (2015). Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-12424-7
Oliveira, E. (2016). Place branding as a strategic spatial planning instrument: a theoretical framework to branding regions with references to northern Portugal, Journal of Place Management and Development, 9(1), 47-72. http://dx.doi.org/10.1108/JPMD-11-2015-0053
Richards, G. & Wilson, J. (2004). The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 41(10), 1931-1951. doi: 10.1080/0042098042000256323