17 November 2016

Book Review - Image of Istanbul, Impact of ECoC 2010 on The City Image


Book Review

Eduardo Oliveira

Abstract


Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]
The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

Keywords


Istanbul; image; branding; place; European capital of culture

References


Ashworth, G. J. & Kavaratzis, M. (2014). Cities of culture and culture in cities: The emergent uses of culture in city branding. In T. Haas & K. Olsson (Eds.) Emergent Urbanism: Urban Planning & Design in Times of Systemic and Structural Change. Aldershot, Ashgate.
Ashworth, G. J. (2009). The instruments of place branding: How it is done?, European Spatial Research and Policy, 16(1), 9-22. doi:10.2478/v10105-009-0001-9
Garcia, B. (2005). Deconstructing the city of culture: the long-term cultural legacies of Glasgow 1990. Urban Studies, 42(5-6), 841-868. doi: 10.1080/00420980500107532
Hall, C. M. (1989). Hallmark tourist events: Analysis, definition, methodology and review. In G. J. Syme, B. J. Shaw, D. M. Fenton, & W. S. Mueller (Eds.) The Planning and Evaluation of Hallmark Events (pp. 3-19). Avebury, England: Aldershot. DOI: 10.1007/BF00454570
Kavaratzis, M. & Ashworth, G. (2015). Hijacking culture: the disconnection between place culture and place brands. Town Planning Review, 86(2), 155-176. doi:10.3828/tpr.2015.10
Kavaratzis, M., Warnaby, G. and Ashworth, G. J. (2015). Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-12424-7
Oliveira, E. (2016). Place branding as a strategic spatial planning instrument: a theoretical framework to branding regions with references to northern Portugal, Journal of Place Management and Development, 9(1), 47-72. http://dx.doi.org/10.1108/JPMD-11-2015-0053
Richards, G. & Wilson, J. (2004). The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 41(10), 1931-1951. doi: 10.1080/0042098042000256323