20 July 2016

Journal of Vacation Marketing

Most read articles during June 2016

1) Eduardo Oliveira and Emese Panyik
Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination
http://jvm.sagepub.com/content/21/1/53.full.pdf+html
#freedownload
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2) Ibrahim Alnawas and Shadi Altarifi
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
http://jvm.sagepub.com/content/22/2/111.full.pdf+html
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3) Sony Kusumasondjaja, Tekle Shanka, and Christopher Marchegiani
Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence
http://jvm.sagepub.com/content/18/3/185.full.pdf+html