20 July 2016

Journal of Vacation Marketing

Most read articles during June 2016

1) Eduardo Oliveira and Emese Panyik
Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination
2) Ibrahim Alnawas and Shadi Altarifi
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
3) Sony Kusumasondjaja, Tekle Shanka, and Christopher Marchegiani
Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence