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Place branding in strategic spatial planning. An analysis at the regional scale with special reference to Northern Portugal

Dear All,

With pleasure we would like to invite you to the PhD defence of Eduardo Oliveira.
Eduardo Oliveira is a PhD at the Planning department under the supervision of prof. Gert de Roo and prof. Greg Ashworth.

On Thursday March 31, 2016 at 16.15 hrs. Eduardo will defend his thesis 'Place branding in strategic spatial planning. An analysis at the regional scale with special reference to Northern Portugal', University of Groningen, Broerstraat 5 in Groningen.

http://www.rug.nl/news-and-events/events/phd-ceremonies/?hfId=117495

A hardcopy of the thesis can be picked up at Alida Meerburg her office (0118).

Best regards,

Prof. Oscar Couwenberg
Dean of the Faculty

Coming soon: Place branding in strategic spatial planning

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This PhD thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically scrutinizes the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals. This discussion is currently gaining particular momentum at a time when the application of branding techniques and principles to places has been firmly positioned on the agendas of local and regional governments. Place branding has also become an increasingly appealing topic for academic research. The theoretical assumption postulated in this thesis is that place branding could and perhaps should be integrated into strategic spatial planning, independent of the geographical scale of application and whether the place branding initiatives are novel or a re-branding exercise. This thesis investigates the empirical significance of a regional branding strategy for northern Portugal, integrated into wider strategic spati…

Preface: Place branding in strategic spatial planning

This Ph.D. thesis brings together the strategic spatial planning approach and place branding, specifically at the regional scale. It critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals.
This discussion is gaining particular momentum at a time when the application of branding techniques and principles to places, such as cities and regions, has been firmly positioned on the agendas of local and regional governments. Place managers and policy-makers have been embracing place branding as a panacea for a bewildering assortment of deep-seated economic and social ailments, as well asa critical component to assist regional development strategies. However, and in spite of theoretical and empirical advancements, the debate on place branding often lacks any intellectual grounding or even positioning within wider spatial planning strategies, and is ripe for a rethinking in terms of its origins, theoretical unde…

Place Branding in de Strategische Ruimtelijke Planning: Een analyse op regionale schaal met speciale verwijzing naar de noordelijke regio van Portugal

This thesis examines the actual or potential role of place branding as an instrument of strategic planning approach, specifically on the regional scale. Through a thorough exploration of the theoretical relationships between place branding   and strategic planning this thesis addresses the gaps in the place branding literature and contributes to the theoretical refinement and development. At the same time the thesis contributes to the tool palette of the strategic planning approach and spatial strategy; therefore strengthens the foundations for a renewal of strategic planning.
This thesis examines the empirical importance of a region-branding initiative as a tool integrated into the broader strategic planning, through the case study to treat the northern region of Portugal, one of the five NUTS II regions on the mainland. The aim of this thesis is to contribute to the academic debate and practice of regional branding   by discussing the relevance and effectiveness in supporting spatial…