20 November 2015

The city’s voice

The concept of audio branding for destinations is intriguing. But why should places consider using this technique in their brand strategies? Steve Keller of iV Audio Branding introduces us to the emotive power of sound and discusses how it can be used to create lasting identities for places.
http://placesbrands.com/the-citys-voice/
Find out more about iV Audio Branding, or follow Steve on Twitter.