18 May 2015

On Limburg: Place branding across borders

At the end of last month I took a short trip to explore the place branding strategy being used by the Dutch province of Limburg. The capital of Limburg is the city of Maastricht, where the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during the Second World War.   - See more at: http://placesbrands.com/limburg-cross-border-place-branding/#sthash.9B6UfMbR.dpuf
At the end of last month I took a short trip to explore the place branding strategy being used by the Dutch province of Limburg. The capital of Limburg is the city of Maastricht, where the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during the Second World War.   - See more at: http://placesbrands.com/limburg-cross-border-place-branding/#sthash.9B6UfMbR.dpuf

At the end of last month I took a short trip to explore the place branding strategy being used by the Dutch province of Limburg. The capital of Limburg is the city of Maastricht, where the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during the Second World War.   - See more at: http://placesbrands.com/limburg-cross-border-place-branding/#sthash.9B6UfMbR.dpuf
http://placesbrands.com/limburg-cross-border-place-branding/