13 May 2015

Hamburgers and crossing borders: branding Maastricht

"Which city can claim to be the birthplace of both the European Union and the world’s first synthetic hamburger? Where else but the Dutch city of Maastricht? The city’s name probably rings vaguely familiar to many Europeans. During the early 1990s, people will remember hearing the city’s name frequently bandied about on the news, in the run-up to and aftermath of the 1992 Maastricht Treaty, which brought the European Union into existence."

Read more 
http://www.citymetric.com/business/hamburgers-and-crossing-borders-branding-maastricht-1028

All credits:  Samantha North, http://www.citymetric.com/