20 May 2015

Beyond the ‘logo-fetish’ - Reflections on the 3rd IPM conference in Poznan, Poland

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.

Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.

See more at: 
http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.
Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.
- See more at: http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.
Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.
- See more at: http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.
Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.
- See more at: http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.
Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.
- See more at: http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf

Sustainability, liveability and connectivity in place branding strategy

These were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together a range of perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places.
Place management and place branding are popular in practice as well as in academic research. The growth in scholarly debate combined with the accumulation of practical experience suggests a need for the re-examination of theory and practice. The Poznań conference aimed to make a contribution to this  by showcasing original presentations by 79 authors from around the world. Some took a more business-oriented approach, while others focused more on the theoretical underpinnings of place management and branding. The conference clearly offered new perspectives on the topics under discussion as well as helping to further bridge the gap between theory and practice.
- See more at: http://placesbrands.com/place-branding-event-ipm/#sthash.LeHbUupB.dpuf