1 April 2015

REPORT: Place Marketing & Branding 2015+

This report, published under the auspices of the Best Place Institute, is a result of efforts on the part of several international experts from the field of place marketing and branding. This publication offers an analysis of several case studies and interviews with experts. The “Place Marketing Manifesto” is the key part of the report. Work on the Manifesto commenced at the “Poznan Best Place Summit 2014” workshop.