24 April 2015

Caribbean curiosity: Transform Magazine (reblogged)

PlacesBrands editor Samantha North writes a regular bi-monthly column on nation branding for London-based Transform Magazine. Her latest piece, on Cuba, can be viewed below. 
“For years, Cuba’s national brand has been defined by its isolation from its neighbour 90 miles to the north. Now that the US has changed its policies toward the island nation, will Cuba’s brand change too?”