Showing posts from April, 2015

Happiness cannot come from without. It must come from within. - Helen Keller

Lovely wife great academic results


Field work 1st-10th of May

I'll be in Northern Portugal for the final stage of field work. I'll be talking with key regional actors in Braga, Porto, Vila Real, Bragança. Braga: 2nd-4th May Porto: 5th-6th May Vila Real & Bragança: 7th-10th May
PhD:  Place branding in strategic spatial planning: an analysis at regional scale with references no Northern Portugal

Iranian art


More then 1000 words?


retail report

2nd #aag2015 conference retail report from

Mid-night storytelling: the strategic choice approach - place branding grounded in theory


Cross-Border Place Branding

And that amazing moment when you open a fresh book and you can smell your own thoughts translated in words #placebranding #strategic #spatialplanning

Find my chapter here: ​
A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal

Find the other insightful and remarkable chapters here:

Caribbean curiosity: Transform Magazine (reblogged)

PlacesBrands editor Samantha North writes a regular bi-monthly column on nation branding for London-based Transform Magazine. Her latest piece, on Cuba, can be viewed below. 
“For years, Cuba’s national brand has been defined by its isolation from its neighbour 90 miles to the north. Now that the US has changed its policies toward the island nation, will Cuba’s brand change too?” 

Limburg as a unique border region

Placesbrands - with Samantha North is now in Limburg to interview the mayor of Maastricht, the provincial governor, & other interesting folks in collaboration with

That feeling of reading your paper in paper


Oliveira, E. (2015), Place branding as a strategic spatial planning instrument. Place Branding and Public Diplomacy, 11(1): 18-33 (Download)

Abstract Places are facing major challenges at the environmental, financial and economic levels. These crucial issues demand structural changes and emphasise the need for robust strategic thinking and active instruments that shape and frame what a place is and what it aims to become. As traditional planning instruments become markedly less effective, spatial planners are required to develop new instruments that cope more effectively with the challenges they face in an unbalanced, dynamic and complex environment, while at the same time addressing the social, spatial and economic needs of a place. Place branding has been used to foster economic restructuring, social inclusion and cohesion, political engagement and participation, place identification, and the general well-being of citizens. This article aims to contribute to the academic…
Dear Eduardo:
Our reviewers have now considered your paper - "Constructing regional advantage in branding the cross-border Euroregion Galicia-northern Portugal" and have recommended publication in Regional Studies, Regional Science -

New online course (MOOC) on the Committee of the Regions' website

New online course (MOOC) on the Committee of the Regions' website: "Regions and cities matter: Institutions and policy-making in the EU".
This 8-weeks course will start on 19 October 2015 and will consist of videos, factsheets, live discussions with experts etc.

2015 China conference Regional Studies Association

Dear List Members,
The Regional Studies Association is pleased to announce that the registration site has opened for the 2015 China conference at Zhejiang University, Hangzhou, China, 25th – 27th November 2015. Please see below for the call for papers and registration links:
*********************************************************************************************************************** ‘Harmonious Development, Common Prosperity and the Transformation of Cities and Regions’
The world in which we live is still riven by the effects of the economic crisis that started in 2007 and by a range of unresolved conflicts. The world has however started to change in many ways with in particular the economic rise and/or social progress in emerging economies. A new international architecture for political and economic cooperation is starting to take shape (not without disagreement and conflict in some cases) as new development banks are established by the BRICs and in East Asia, a…

The important matter of Britain’s markets

All credits -  and I remember the local market very well. It was an important part of my early life growing up in rural Devon.It took place every Saturday in the nearest big town, a gloriously messy mingling of delicious smells, bizarre yet useful items and intriguing homegrown veggies. 
To quote VisitBritain, markets are ‘unique, quirky, unusual, and always a bargain.' 
However, in recent years Britain’s town centres have started to suffer from loss of interest as a result of the current spate of out-of-town shopping malls. In both the public and private sector, various initiatives have sprung up to try and combat this trend and save the country’s town centres. 
A new report takes things a step further. Published by the Institute of Place Management and Manchester Metropolitan University (MMU), this research focuses specifically on the value of markets as significant drivers for the economic, social and p…

Juggling place assets – Inward investment focus Posted by Samantha North

Here’s the latest guest post by Samantha North for our media partners City Nation Place
The recent survey on ‘The Evolution of Place Branding’ conducted by City Nation Place, discovered that people in charge of place brand strategy for their cities or countries had a recurring problem.
They reported the difficulties often faced when trying to balance vastly different place assets into a consistent ‘umbrella’ brand strategy. To overcome this issue, a core message was needed that would be equally attractive to audiences from both inward investment and tourism, along with other target areas of attraction such as talent and education. But could the assets that appealed to tourists also attract interest from potential inward investors?
To find out more, City Nation Place spoke to three client-side place brand managers, from three very different locations. We aimed to learn more about how they manage to juggle the various elements of their places – with a particular focus on str…

They are back to inspire my phd final stage go big


OPEN DAYS 2015 Master Class

If you are a European PhD student or early-career researcher interested in EU Cohesion Policy then you should apply for the OPEN DAYS 2015 Master Class on EU Cohesion Policy. Call for Application is open on our website:
Applications must be sent by 5 May 2015.

Journal of Vacation Marketing Table of Contents for April 2015

Institute for New Economic Thinking

Stay tuned for the live stream TONIGHT at 7:30PM CET!
Visit us for more info:

Introduction to Interregional Place Branding

Place branding is an inherently difficult venture, since places are complex systems of geographical abstractions, each one understood in relation and contrast to other geographical entities. Even at the smallest size – a district, town, or city – a place is quite complex, but it becomes even more challenging when the entity exists on a higher level, like a region, two or more joined regions, or a country. When performing place branding, regions often not only differentiate themselves but also cooperate (within one country or between countries), thereby building so-called interregional brandswith a high degree of complexity. In this chapter, we will define the place brand and examine different concepts to understand branding as they relate to places. In a next step, we will highlight the special character of interregional place branding. Finally, we will apply these concepts to a particular interregional place branding case, namely, the Fehmarnbelt region. In this way, we aim to provi…

NEW BOOK CHAPTER: A Strategic Spatial Planning Approach to Cross-Border Place Branding with References to Galicia and Northern Portugal

​ Oliveira, E. (2015), A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal  ​​ in S. Zenker and B.P. Jacobsen (Eds.), Inter-regional place branding: best practices, challenges and solutions, pp. 115-137,  ​ Springer International ​, ​ Switzerland. Chapter preview: Book overview: Abstract This chapter adopts a strategic spatial planning approach to think strategically about potential joint place-branding initiatives between cross-border regions. The case study focuses on the extended cross-border European region composed of the NUTS III Alto MinhoCávadoAveÁrea Metropolitina do PortoAltoTâmegaTâmega e SousaDouroTerras de Trás-os-Montes of Northern Portugal and the provinces of A CoruñaLugoOurense and Pontevedra of the autonomous community of Galicia in northwest Spain. Bearing in mind the m…

REPORT: Place Marketing & Branding 2015+

This report, published under the auspices of the Best Place Institute, is a result of efforts on the part of several international experts from the field of place marketing and branding. This publication offers an analysis of several case studies and interviews with experts. The “Place Marketing Manifesto” is the key part of the report. Work on the Manifesto commenced at the “Poznan Best Place Summit 2014” workshop.

The most popular articles: Journal of Place Management and Development

Eduardo Henrique da Silva Oliveira , (2015) "Place branding in strategic spatial planning: A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020", Journal of Place Management and Development, Vol. 8 Iss: 1, pp.23 - 50