23 March 2015

Place Management & Branding Conference

We are delighted to announce that the 3rd Institute of Place Management Conference will be held at Poznań University of Economics (Faculty of Management) on the 6th-8th May 2015 in partnership with Manchester Metropolitan University, Poznań University of Economics and Stockholm University (Stockholm Programme of Place Branding).

The title of the conference is “Sustainability, liveability and connectivity” and the three main themes of the conference will be place management, place branding and the influence of global trends on places.

As place management, marketing and branding develop as academic inquiry and as professional practice, the conference will be an opportunity for academics, practitioners and policy makers to explore how theory and practice deal with the conflicting pressures of global forces with a need to pursue sustainability outcomes – to increase the quality of life of place residents – all within the context of increased connectivity – real and virtual. As such, academic and practitioner contributions are welcome (see more: call for papers).

The conference will be fully accredited as Continuing Professional Development by the Institute of Place Management.

In addition to the conference, there are a number of other social and networking events. A full calendar of events will be published on the conference website.

The conference will take place in Poznań in Poland at Poznań University of Economics. Poznań University of Economics, founded in 1926, is both a teaching and a research institution with a long tradition in education and strong academic standing, and is also famous for its credibility in economic analyses. Poznań is among the oldest and biggest cities in Poland located in the west-central part of the country.  Poznań is one of the largest Polish centers of trade, industry, sports, education, technology, tourism and culture. It is particularly important academic center, with about 130,000 students.

The Conference Chair is Dr Magdalena Florek (FIPM, UEP).