Showing posts from March, 2015

​ A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal

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Erasmus+ Programme. It is taking part within the period of 19 to 25 April in Yalova (two hours ride from Istanbul, easily reachable anytime) and aims to create Europe Earth Network, ie sustaining cooperation among the participating organisations. I will be facilitating the training in the first 3 days and I encourage you to help us in building the network.

The contact person for the project is Mrs Kerime Eskiocak (in CC hereto), and the host organisation is GEO: . Participants from all EU countries are much welcome and the application deadline is 3 April so hurry up: .
See you or your friends and peers in Yalova soonest!

Best regards,

Rosen Dimov, PhD
Board President and Director
International Young Professionals Foundation (Australia)

Regional Studies Association upcoming conferences

Regional Studies Association Inaugural Australasian Conference ‘Rethinking the Region and Regionalism in Australasia: Challenges and Opportunities for the  21st Century’
31st August – 2nd September 2015, RMIT University, Melbourne, Australia

Regional Studies Association China Conference 2015 ‘Harmonious Development, Common Prosperity and the Transformation of Cities and Regions’
25th – 27th November 2015, Zhejiang University, Hangzhou, China

​ Place Branding in Strategic Spatial Planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

Oliveira, E. (2015)
​ ​ ​ ​​ : ​​ Place Branding in Strategic Spatial Planning:  a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 ​, Journal of Place Management and Development, 8(1), pp. 23-50.​

Purpose – This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.
Design/methodology/approach – A content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Por…

​ Place branding as a strategic spatial planning instrument

​ Oliveira, E. (2015). ​​ Place branding as a strategic spatial planning instrument.Place Branding and Public Diplomacy, 11(1): 18-33

Places are facing major challenges at the environmental, financial and economic levels. These crucial issues demand structural changes and emphasise the need for robust strategic thinking and active instruments that shape and frame what a place is and what it aims to become. As traditional planning instruments become markedly less effective, spatial planners are required to develop new instruments that cope more effectively with the challenges they face in an unbalanced, dynamic and complex environment, while at the same time addressing the social, spatial and economic needs of a place. Place branding has been used to foster economic restructuring, social inclusion and cohesion, political engagement and participation, place identification, and the general well-being of ci…

coming soon: Inter-Regional Place Branding

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such,…

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Urban Studies May 2015; Vol. 52, No. 7

O Norte de Portugal em 1 ou 2 frases

Caras(os) amigas(os) venho pelo presente solicitar a Vossa participação na minha tese de doutoramento - estudo de caso a Região do Norte de Portugal, NUT II). Aquilo que pretendo é bastante simples - descrever em 1 ou 2 frases o Norte de Portugal (por exemplo, o que é para Vos o Norte de Portugal; aquilo que representa; o que em vos desperta, ou simplesmente o que emerge do Vosso pensamento quando ouvem ou lêem – Norte de Portugal).
O objectivo é também ele muito simples - enriquecer o livro (tese) com as vossas frases/expressões de sentimento/pensamento.Cada frase será adicionada como citação na secção Voice of the People (depois do Prefácio) e o vosso nome incluído.Não precisam de escrever nenhuma introdução ao email. Em respeito pela Vossas agendas escrevam apenas a frase.
Quero antecipadamente agradecer a vossa participação.
Um abraço,

PR Metrics That Matter - an graphic

PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words “PR Metrics” and you’ll get an even more quizzical face in response.

Some question the value of PR for their business and well, PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. are firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.

The team have developed the following infographic as a way to explain a bit behind what PR is as well as what it can do.

Stay tuned for a future post which will breakdown our thoughts in putting together this infographic and explore the themes a bit further.

This is an graphic

All credits and rights:…

Journal of Place Management and Development


Welcome to Volume 8, Number 1 of the Journal of Place Management and Development (JPMD). As usual, in our first issue of the year, we reflect over the past 12 months, and we are also taking the opportunity to announce some important changes that reflect the changing nature of the Journal, its authors, readership and other important stakeholders.
First of all, by reviewing the published content of the JPMD, as well as submissions in the pipeline, we have adapted the aims and scope of the Journal and published a revised list of suggested topics. In particular, more explicit mention is now given to both place branding and tourism. This reflects advances in these areas, where “place-led” rather than “process-led” approaches to change, along the lines advocated by the Institute of Place Management (IPM) (for which, this Journal is the official publication), are now clearly apparent.

We also have news to r…

Place Management & Branding Conference
We are delighted to announce that the 3rd Institute of Place Management Conference will be held at Poznań University of Economics (Faculty of Management) on the 6th-8th May 2015 in partnership with Manchester Metropolitan University, Poznań University of Economics and Stockholm University (Stockholm Programme of Place Branding).

The title of the conference is “Sustainability, liveability and connectivity” and the three main themes of the conference will be place management, place branding and the influence of global trends on places.

As place management, marketing and branding develop as academic inquiry and as professional practice, the conference will be an opportunity for academics, practitioners and policy makers to explore how theory and practice deal with the conflicting pressures of global forces with a need to pursue sustainability outcomes – to increase the quality of life of place residents – all within the context of increased connectivity …

CLES Manifesto for Local Economies charts a more socially just future

The Centre for Local Economic Strategies (CLES) is today launching a manifesto setting out how to create local economies that serve all sections of society.

Britain is in a significant moment of constitutional, social, economic, environmental and cultural change. As such we need policy responses which are equal to it.

Present local economic policy is falling woefully short. It is still too often assumed that wealth will inevitably trickle down to local economies, communities and people.

This assumption is not, on the whole, borne out by reality. The economic recovery is geographically and socially skewed, with a growth in inequality, poverty and polarisation and with a divide between the ‘haves’ and ‘have-nots’.

Local government services and funding are in crisis and we have continuing problems around access to good quality employment, ill-health, with a failure to t…

The Architecture of David Lynch

For those interested

Drawing on his recently published book 'The Architecture of David Lynch', Richard Martin discusses how the worlds Lynch has built and filmed force us to confront the strange forces involved in urban change, the social relations architecture constitutes, the uneasy feelings of being at home, and the presence of the past in the spaces of the present.

Hire me as Postdoc or research assistant

 Hi dear followers,

I'm currently looking for a post-doc position / research assistant position / lectureship on research fields related to place branding, strategic spatial planning, place making, critical urban theory.

I will be thankful and grateful if you can share with me any opportunity or contact-person.

I am also open to discuss any other possible cooperation on other fields of research as well as less academic oriented projects.

I look forward for your feedback.

With kind regards,

Eduardo Oliveira

-- CV
Eduardo Henrique da Silva Oliveira Noorderstationstraat 10 A 9717 KN Groningen, The Netherlands Mobile: +31 615 59 81 29 | h-Index= 2 | Research gate