31 March 2015

​ A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal



            Abstract *


This chapter adopts a strategic spatial planning approach to think strategically about potential joint place-branding initiatives between cross-border regions. The case study focuses on the extended cross-border European region composed of the NUTS III Alto Minho, Cávado, Ave, Área Metropolitana do Porto, Alto Tâmega, Tâmega e Sousa, Douro, and Terras de Trás-os-Montes of Northern Portugal and the provinces of A Coruña, Lugo, Ourense and Pontevedra of the autonomous community of Galicia in northwest Spain. Bearing in mind the mismatch of styles of regional government systems, the approval by the European Commission of the European Grouping of Territorial Cooperation Galicia–northern Portugal, and the current socio-economic environment, this chapter discusses the possibility of joining forces, procedures and strategic tools in order to enhance the reputation and give visibility to this European regional conurbation. In addition, this chapter intends to shed some light on the empirical significance of a cross-border place-branding strategy able to encourage entrepreneurship, job creation, trade and investment. It draws important lessons from the idea of interregional branding and aims to encourage a unique cross-border storyline. The chapter directly addresses the need to develop place branding, independently of the geographical scale of application, through a strategic spatial planning approach. Here the complex interregional branding exercises carried out by the Øresund and the Baltic Sea regions are taken as comparative cases. This chapter also aims to contribute to the academic debate on interregional place branding by discussing the potential development of place-branding initiatives across – administrative – border regions underpinned by knowledge from strategic spatial planning literature.

* Oliveira, E. (2015) A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal, in: S. Zenker & B.P. Jacobsen (Eds) Inter-regional place branding: best practices, challenges and solutions, pp. x-x (Heidelberg, Springer) [ISBN 978-3-319-15328-5]
http://www.springer.com/earth+sciences+and+geography/geography/book/978-3-319-15328-5 

27 March 2015

Sharing information is caring

Erasmus+ Programme. It is taking part within the period of 19 to 25 April in Yalova (two hours ride from Istanbul, easily reachable anytime) and aims to create Europe Earth Network, ie sustaining cooperation among the participating organisations. I will be facilitating the training in the first 3 days and I encourage you to help us in building the network.

The contact person for the project is Mrs Kerime Eskiocak (in CC hereto), and the host organisation is GEO: www.en.geo.org.tr . Participants from all EU countries are much welcome and the application deadline is 3 April so hurry up: https://www.salto-youth.net/tools/european-training-calendar/training/een-europe-earth-network.4863/ .

See you or your friends and peers in Yalova soonest!

Rosen
 


Best regards,

Rosen Dimov, PhD
Board President and Director
International Young Professionals Foundation
(Australia)

www.iypf.org

26 March 2015

Regional Studies Association upcoming conferences

Regional Studies Association Inaugural Australasian Conference
‘Rethinking the Region and Regionalism in Australasia: Challenges and Opportunities for the 
21st Century’

#RSA2015Australia 

31st August – 2nd September 2015, RMIT University, Melbourne, Australia



Regional Studies Association China Conference 2015
‘Harmonious Development, Common Prosperity and the Transformation of Cities and Regions’

#RSAChina2015

25th – 27th November 2015, Zhejiang University, Hangzhou, China
 
 

​ Place Branding in Strategic Spatial Planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

Oliveira, E. (2015)
​​
:
​​
Place Branding in Strategic Spatial Planning: 
a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020
​, Journal of Place Management and Development, 8(1), pp. 23-50.​ 



http://www.emeraldinsight.com/doi/abs/10.1108/JPMD-12-2014-0031

– This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.

– A content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development, mainly for the period between 2014 and 2020, has been used.

– Empirical evidence shows that tourism-oriented promotion initiatives, investment-oriented marketing campaigns and communication strategies uniquely supported by visual elements and aesthetic values (e.g. logos and slogans) deserve more attention from authorities in charge of spatial planning and policy-making. Place branding is an absent term. Moreover, there is inconsistency between current research and practice on place branding and how it has been incorporated in strategic spatial planning at EU, national and regional levels.

– Whilst some of the research findings are place-specific (Portugal and its northern region), this exploratory paper aims to present a better understanding of the way in which places and branding can be conceptually addressed, primarily by assigning a spatial dimension to the idea of branding places and its alignment with strategic spatial planning and spatial plan-making.

– This paper critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals through its integration in plan and policy-making. By guiding the attention of academics, practitioners and policymakers towards a strategic spatially oriented approach to place branding, the paper brings an alternative view to the scholarly and professional debate on place branding.

​ Place branding as a strategic spatial planning instrument


Oliveira, E. (2015).
​​
Place branding as a strategic spatial planning instrument. Place Branding and Public Diplomacy, 11(1): 18-33 http://www.palgrave-journals.com/pb/journal/v11/n1/full/pb201412a.html

Places are facing major challenges at the environmental, financial and economic levels. These crucial issues demand structural changes and emphasise the need for robust strategic thinking and active instruments that shape and frame what a place is and what it aims to become. As traditional planning instruments become markedly less effective, spatial planners are required to develop new instruments that cope more effectively with the challenges they face in an unbalanced, dynamic and complex environment, while at the same time addressing the social, spatial and economic needs of a place. Place branding has been used to foster economic restructuring, social inclusion and cohesion, political engagement and participation, place identification, and the general well-being of citizens. This article aims to contribute to the academic debate by discussing why and how place branding can be used as an instrument in strategic spatial planning to support a structural change in places. This conceptual article emphasises that place branding as a strategic spatial planning instrument can contribute to improvement of economic and social structure of places and reshape responses to contemporary challenges faced by places.

Keywords:

place branding; spatial planning; strategic spatial planning; structural change

coming soon: Inter-Regional Place Branding

http://www.springer.com/earth+sciences+and+geography/geography/book/978-3-319-15328-5

This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists, and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity.

Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.

24 March 2015

Urban Studies May 2015; Vol. 52, No. 7

Special issue: Governing for urban resilience
Editorial
Ruth Beilin and Cathy Wilkinson
Articles
R Zehra Zaidi and Mark Pelling

Emily Boyd and Sirkku Juhola

Hendrik Wagenaar and Cathy Wilkinson

Bruce Evan Goldstein, Anne Taufen Wessells, Raul Lejano, and William Butler

Ruth Beilin, Nicole Reichelt, and Tamara Sysak

Stephan Barthel, John Parker, and Henrik Ernstson

Chris Benner and Manuel Pasto

O Norte de Portugal em 1 ou 2 frases

Caras(os) amigas(os) venho pelo presente solicitar a Vossa participação na minha tese de doutoramento - estudo de caso a Região do Norte de Portugal, NUT II). Aquilo que pretendo é bastante simples - descrever em 1 ou 2 frases o Norte de Portugal (por exemplo, o que é para Vos o Norte de Portugal; aquilo que representa; o que em vos desperta, ou simplesmente o que emerge do Vosso pensamento quando ouvem ou lêem – Norte de Portugal).

 

O objectivo é também ele muito simples - enriquecer o livro (tese) com as vossas frases/expressões de sentimento/pensamento.

 

Cada frase será adicionada como citação na secção Voice of the People (depois do Prefácio) e o vosso nome incluído.

 

Não precisam de escrever nenhuma introdução ao email. Em respeito pela Vossas agendas escrevam apenas a frase.


Quero antecipadamente agradecer a vossa participação.


Um abraço,


Eduardo

eduardo.hsoliveira@gmail.com

23 March 2015

PR Metrics That Matter - an Onboardly.com graphic

PR is still a mystery to many. Press releases. How some make it onto TechCrunch and others with equally great products or stories remain unknown. Say the words “PR Metrics” and you’ll get an even more quizzical face in response.

Some question the value of PR for their business and well, PR metrics are what demonstrate the need and the effectiveness for tactics such as earned media, influencer relations, content marketing and good old fashioned press mentions. Onboardly.com are firm believers in the power of PR to make big things happen – no matter how small the company or the size of the budget.

The Onboardly.com team have developed the following infographic as a way to explain a bit behind what PR is as well as what it can do.

Stay tuned for a future post which will breakdown our thoughts in putting together this infographic and explore the themes a bit further.

This is an http://onboardly.com/ graphic

PR Metrics That Matter

All credits and rights: http://onboardly.com/startup-pr/pr-metrics-that-matter-infographic/ and http://onboardly.com/ infographic

Journal of Place Management and Development

Editorial
http://www.emeraldinsight.com/doi/full/10.1108/JPMD-02-2015-0006

Welcome to Volume 8, Number 1 of the Journal of Place Management and Development (JPMD). As usual, in our first issue of the year, we reflect over the past 12 months, and we are also taking the opportunity to announce some important changes that reflect the changing nature of the Journal, its authors, readership and other important stakeholders.
First of all, by reviewing the published content of the JPMD, as well as submissions in the pipeline, we have adapted the aims and scope of the Journal and published a revised list of suggested topics. In particular, more explicit mention is now given to both place branding and tourism. This reflects advances in these areas, where “place-led” rather than “process-led” approaches to change, along the lines advocated by the Institute of Place Management (IPM) (for which, this Journal is the official publication), are now clearly apparent.

We also have news to report regarding the IPM. Whilst it has always been strongly affiliated to Manchester Metropolitan University, the University has offered to provide a more permanent home to the IPM. This reflects the growing expectation that universities should have a demonstrable impact on society. The IPM, with its network of over 900 place professionals, and this Journal, with an international Editorial Advisory Board of over 40 members and 400+ reviewers, form a very strong infrastructure to bring together academics, practitioners and policy makers. We will work hard to ensure the research published in the JPMD has significant impact, through disseminating the findings more effectively through these networks.

To support the changing direction of the JPMD to a more inclusive journal, in terms of topics covered, and a more purposeful journal, with a clear impact agenda, we are delighted to announce that Professor Dominic Medway (University of Manchester) has agreed to take on the role of Academic Editor. As you will see, Dominic has published a piece in this issue, debating place branding, along with Kathryn Swanson, Lisa Delpy Neirotti, Cecilia Pasquinelli and Sebastian Zenker. We have also invited Dominic to write the next Editorial (8.2), where he can set out his aspirations for the JPMD as our new Academic Editor.

Dr John Byrom (also at University of Manchester), our previous Academic Editor, decided to retire from this office when he took up a more important role (father of Nancy Byrom). We thank John for seven years’ service to the JPMD, especially for increasing the Journal’s exposure in Australia and working to ensure it was included on the influential Australian Business Dean’s Council List of quality, peer-reviewed journals
.
We feel these changes will support the JPMD as it continues to grow. The Journal is now taken by over 1,500 institutions worldwide, and, once again, 2014 looks like it will be a very good year in terms of downloads. Whilst we do not have the whole year’s figures for 2014, by September 2014, downloads were up 33 per cent compared with the same period in 2013. Our Editorial Board Members have also been very supportive and complementary towards the Journal’s progress. Many have suggested topics and themes for forthcoming issues, including gentrification, big data and digital place branding and marketing, so we look forward to supporting the development of at least one special issue by theme from 2016.

Special issues of the JPMD are always our most popular – in terms of both downloads and citations. This year the IPM conference will be held at Poznań University of Economics (Faculty of Management) during 6th-8th May 2015 and chaired by Dr Magdalena Florek. As usual, the best papers will be published in a special issue of this Journal. Registration for the conference is now open and more details can be found at http://www.placemanagement2015.pl. We hope to see many of our authors, Editorial Advisory Board Members and reviewers at the conference, and we will sending out formal invitations to the conference, a workshop to develop research for publication in the JPMD and an Editorial Advisory Board meeting very soon.

So, moving to the content of this issue, reflecting upon earlier comments regarding the expanded aim and scope of the Journal, we are especially pleased with the range of papers. We have contributions from sociology, economic development, spatial planning, place branding and tourism.
First, we have Oliwier Dziadkowiec, Scott Wituk and Debra Franklin’s paper, “A social network analysis of South Central Kansas Workforce Innovations in Regional Economic Development”. The paper looks at the Workforce Innovations in Regional Economic Development (WIRED) project, a coalition of regional economic leaders in the composites industry of South Kansas, with a view to assessing the strength of the coalition in terms of its composition and connectivity. Social network analysis is used to assess the coalition based on three survey questions: Who do you know? Who do you communicate with? Who do you collaborate with? The findings suggest that the network possesses a strong core with a well-defined periphery. Furthermore, by then analysing the results with key actors in each category removed, the ability of the group to cope with key actor losses is assessed, revealing that the WIRED coalition is well-placed to cope with such circumstances. The research has great practical implications in that it highlights both key actors and, perhaps more importantly, those actors (and their respective sectors) that perhaps are not well-engaged in current activity yet possess good potential for future collaboration, and as such need to be further integrated into the group. The lack of analytical resources aimed at empirically examining coalitions/collaborations of this nature, and the human and economic resources embedded in them, make this paper a valuable addition to the literature on the subject. The authors identify that the results of this study, as well as the feedback from the WIRED Leadership team, suggest that social network analysis is very valuable in identifying areas for action or improvement and should be further utilized for informing effective decision making in similar contexts.

Second, we have “Place branding in strategic spatial planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020” by Eduardo Henrique da Silva Oliveira. In this article, Oliveira investigates the degree to which place branding has been integrated into spatial planning and policies, in the particular location of Portugal. His content analysis of 20 spatial planning and policy documents, at various scales (local, regional, national and European), demonstrates that place branding is absent in most of these documents. Despite a supposed national commitment to branding – it is not integrated into spatial strategies. Instead, there is a plethora of “tourism-orientated promotion initiatives and investment-orientated marketing campaigns which are vertically and horizontally disarticulated”. Oliveira’s analysis portrays the gap between “place” and “branding” which he feels will only be bridged if there is more integration between place branding and strategic spatial planning. His article ends with this call to action, whilst acknowledging the challenges that exist, for example, the differing ideologies and perspectives of planners and marketers.

Next, David Purnell’s paper, “Expanding Oldenburg: homes as third places”, takes Oldenburg’s (2000) definition of third places and develops it further, suggesting that third places are not static in nature, but rather they are dynamic. Purnell challenges Oldenburg’s assertion that work and home cannot qualify as third places, making the distinction between place and space to suggest that it is the use of a place, rather than the physical place itself, which really matters. Purnell suggests that “third place is therefore defined by more than a designation based upon physical elements; it is defined by the interactions and attachments held by those who are in attendance”. Purnell seeks to illustrate this by offering the example of “Family Dinners”, an informal initiative set-up to bring together the people of the Seminole Heights neighbourhood in Tampa, Florida. Each week a dinner is hosted by one of the participants in their home to which all are welcome. Personal interviews are conducted with some of the regular attendees of these dinners to establish their motivations and feelings surrounding the family dinner format and produce a number of characteristics which are deemed to constitute characteristics of third places. The findings suggest that a welcoming environment, interaction between participants and regular attendance are all key aspects. Purnell’s paper takes Oldenburg’s third-place theory and seeks to extend it, suggesting that space rather than place should be the operative descriptor, and that third-space discussion should not privilege structure-based designations but rather use-based designations.

Our final academic contribution is by Dominic Medway, Kathryn Swanson, Lisa Delpy Neirotti, Cecilia Pasquinelli and Sebastian Zenker. This piece describes a debate that took place at the recent American Marketing Association’s Summer Marketing Educators’ conference in San Francisco. The session formed the motion for an Oxford Union-style debate with two opposing teams, one team supporting and one team opposing the motion “place branding – are we wasting our time?”. The nature and content of the debate represented many of the arguments for and against place branding we have carried in this Journal. Nevertheless, to condense these arguments into such a session was a useful exercise in terms of synthesis and to offer recommendations for future development in the area. Identifying the common ground that current place brand practice is inadequate and removed from the potential offered by place brand theory neatly identifies the need for theory to inform practice. The authors conclude “a key task for place marketing academics should be finding ways to make branding work better for places” and suggest that the future of place branding should shift “from an activity of ‘imposition’ to one of ‘curation’”. This is a direction we would encourage, as it is not the intention of JPMD to just publish critical research, but critical research that can lead to improvements in practice and ultimately to places and the quality of life of their residents.

Finally, our “Place in Practice” contribution is from Jeremy Buultjens and Grant Cairncross. In their paper, “Significant remote events: an examination of Birdsville Races”, they present a case study that shows the impact a significant event can have on very small and very remote places. Birdsville, deep in the Australian outback, may only have a population of around 150 people, but it has been staging a regular race meeting since 1882. Over a two-day period, some 3,000-7,000 people are attracted to the town. Given the scales involved, it is perhaps not surprising that Buultjens and Cairncross found that the direct economic benefit from the event to Birdsville was limited due to leakage, but that the event makes a significant contribution to promoting a sense of togetherness and engagement in the local community and its history. The event is also significant in that its level of national and international exposure has produced additional economic benefits for the town. As a place marketing initiative, the Races have established an iconic image for Birdsville. The paper also shows that benefits arise from this event for the surrounding region and at other times of the year. Funds raised from the event provide direct community benefits in funding the Royal Flying Doctor service.
We very much hope you enjoy the articles in this issue. If you have an idea for a paper or would like to volunteer to become one of our reviewers, then please get in touch with the Editor-in-Chief, Professor Cathy Parker at mailto:c.parker@mmu.ac.uk

Cathy Parker, Simon Quin and Gareth Roberts
Institute of Place Management, Manchester Metropolitan University, Manchester, UK

Place Management & Branding Conference

http://www.placemanagement2015.pl/
We are delighted to announce that the 3rd Institute of Place Management Conference will be held at Poznań University of Economics (Faculty of Management) on the 6th-8th May 2015 in partnership with Manchester Metropolitan University, Poznań University of Economics and Stockholm University (Stockholm Programme of Place Branding).



The title of the conference is “Sustainability, liveability and connectivity” and the three main themes of the conference will be place management, place branding and the influence of global trends on places.



As place management, marketing and branding develop as academic inquiry and as professional practice, the conference will be an opportunity for academics, practitioners and policy makers to explore how theory and practice deal with the conflicting pressures of global forces with a need to pursue sustainability outcomes – to increase the quality of life of place residents – all within the context of increased connectivity – real and virtual. As such, academic and practitioner contributions are welcome (see more: call for papers).



The conference will be fully accredited as Continuing Professional Development by the Institute of Place Management.



In addition to the conference, there are a number of other social and networking events. A full calendar of events will be published on the conference website.



The conference will take place in Poznań in Poland at Poznań University of Economics. Poznań University of Economics, founded in 1926, is both a teaching and a research institution with a long tradition in education and strong academic standing, and is also famous for its credibility in economic analyses. Poznań is among the oldest and biggest cities in Poland located in the west-central part of the country.  Poznań is one of the largest Polish centers of trade, industry, sports, education, technology, tourism and culture. It is particularly important academic center, with about 130,000 students.



The Conference Chair is Dr Magdalena Florek (FIPM, UEP).

18 March 2015

CLES Manifesto for Local Economies charts a more socially just future

http://www.cles.org.uk/news/cles-manifesto-for-local-economies-charts-a-more-socially-just-future/

The Centre for Local Economic Strategies (CLES) is today launching a manifesto setting out how to create local economies that serve all sections of society.

Britain is in a significant moment of constitutional, social, economic, environmental and cultural change. As such we need policy responses which are equal to it.

Present local economic policy is falling woefully short. It is still too often assumed that wealth will inevitably trickle down to local economies, communities and people.

This assumption is not, on the whole, borne out by reality. The economic recovery is geographically and socially skewed, with a growth in inequality, poverty and polarisation and with a divide between the ‘haves’ and ‘have-nots’.

Local government services and funding are in crisis and we have continuing problems around access to good quality employment, ill-health, with a failure to tackle environmental change.
The CLES Manifesto for local economies covers a range of policy ideas – backed by evidence generated by CLES and its partners – that are designed to advance a local economy for all.

The full manifesto can be read here:
CLES Manifesto for local economies 2015

Read our 9 point plan of action:

16 March 2015

The Architecture of David Lynch

For those interested

Drawing on his recently published book 'The Architecture of David Lynch', Richard Martin discusses how the worlds Lynch has built and filmed force us to confront the strange forces involved in urban change, the social relations architecture constitutes, the uneasy feelings of being at home, and the presence of the past in the spaces of the present.

https://soundcloud.com/uclurbanlab/un-learning-from-lynch-architecture-and-cinema-in-the-alley-behind-the-marketplace

Hire me as Postdoc or research assistant


 Hi dear followers,

I'm currently looking for a post-doc position / research assistant position / lectureship on research fields related to place branding, strategic spatial planning, place making, critical urban theory.

I will be thankful and grateful if you can share with me any opportunity or contact-person.

I am also open to discuss any other possible cooperation on other fields of research as well as less academic oriented projects.

I look forward for your feedback.

With kind regards,

Eduardo Oliveira

--
CV

Eduardo Henrique da Silva Oliveira
Noorderstationstraat 10 A
9717 KN Groningen, The Netherlands
Mobile: +31 615 59 81 29 | eduardo.hsoliveira@gmail.com   

Fields of specialisation
Place Branding, Strategic Spatial Planning, Place Making, Tourism Planning.

Education
January 2012 (1st year) – Present  (expected date of conclusion – August 2015)

PhD Candidate “Place Branding as Strategic Spatial Planning Instrument”  (Ph.D.)
Department of Spatial Planning & Environment, Faculty of Spatial Sciences, University of Groningen,
The Netherlands
Supervisor: Professor Emeritus Sir Gregory Ashworth

October 2008 - March 2011*

Master of Science in Marketing and Strategic Management (M.Sc.)
School of Economics and Management, University of  Minho, Braga, Portugal

Master thesis title: Territories, Brands and Competitiveness: The Minho region and its international promotion. (for full document click here)
Grade: 15 (fifteen values) [scale: 0-20 (10-Pass)]

*It includes the period as exchange student with ERASMUS Mundus scholarship at the University Sains Malaysia, Penang State, Malaysia (for key works click here)

September 2005 – October 2006

Post-graduation in Tourism and Regional Development (1st year of the M.Sc.)
Catholic University of Portugal, Faculty of Social Sciences, Braga, Portugal
Grade: 16 (sixteen values) [scale: 0-20 (10-Pass)]

September 2000 – July 2004

Degree in Geography and Planning (4 years programme)
University of Minho, Guimarães, Portugal
Grade: 15 (fifteen values) [scale: 0-20 (10-Pass)]

Working experience
July 2006 - August 2011

Academic research on regional economy, financial and economic analysis on regional investments.
School of Economics and Management,  University of  Minho, Braga, Portugal

November 2004 – December 2005

Geographer and Urban Planner



Language skills
·         Mother tongue: Portuguese
·         Other languages: English (expert  speaking and writing levels); Spanish (intermediate speaking and   writing levels); French (basic  intermediate speaking and writing levels)

Honours and Awards
·         Award for the best student in Geography and Planning in 2003 and 2004, University of Minho, Guimarães, Portugal.
·         Top 3 best PhD paper during the 4th International Conference on Destination Branding and Marketing, Cardiff, UK, December 2012.

Social participation
As student
·         Student representative during the degree in Geography and Planning, University of Minho, Guimarães, Portugal (2000-2004).
·         Student representative during the Master of Science in Marketing and Strategic Management, University of Minho, Braga, Portugal (2008-2011).
·         Director Manager of BTT Maria da Fonte Cycling Team.  
·         Student representative of the Regional Studies Association (info here)
As a runner
·         17th and best European 10km race - Penang Bridge Marathon 2010 (Malaysia).
·         16th place during the 14km Night Race 2012 (Gronigen, The Netherlands).
·         Personal record (29 minutes) for the 4 miles race 2012 (4 mijls, Groningen, NL).
·         8th place during the 14km Night Race 2013 (Gronigen, NL).
·         6th place during the Bommen Berendloop 2013 race (Groningen, NL).
·         3rd place during the 15km Night Race 2014  race (Groningen, NL).
As cyclist
·         Germany, Austria and Slovakia (Danube Bike Trail);
·         Czech Republic (GreenWay);
·         Spain (five times the Caminhos de Santiago, St. James Route);
·         Croatia (Adriatic Route);
·         Finland, Estonia, Latvia (Baltic route);
·         Milan-Marseille (Cote D’Azur route);
·         Liverpool-London;
·         Marseille-Barcelona; (Videos)

Conference participation
2015
·         Delegate with paper presentation, as part of the PhD process, at the International Place Management and Branding Conference, May 06-08, Poznań University of Economics, Poznań, Poland.
2014
·         Delegate without paper presentation at the Committee of the Regions - platforms and networks facing the future, December 9, Committee of the Regions, Brussels, Belgium.
·         Delegate with paper presentation, as part of the PhD process, at the Regional Studies Association Early Career conference, October 30/31, Sheffield, UK. (For presentation click here)
·         Delegate with paper presentation, as part of the PhD process, at the Interregional Place Branding Conference, March 3, 2014, Lubeck, Germany. (For presentation click here)
·         Delegate without paper presentation at the Cities of Tomorrow – Investing in Europe, February 16-17, European Commission, Brussels, Belgium.
2013
·         Delegate without paper presentation at the 4th European Conference on Public Communication, October 16-17, European Parliament and Committee of the Regions, Brussels, Belgium .
·         Delegate with paper presentation, as part of the PhD process, at the International Conference on Sustainable Issues and Challenges in Tourism, October 3-5, Boğaziçi University, Istanbul, Turkey.  (For presentation click here)
·         Delegate with paper presentation, as part of the PhD process, at the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, April 15-16, Akdeniz University, Antalya, Turkey. (For presentation click here)
·         Delegate with paper presentation, as part of the PhD process, at the International Place Management and Branding Conference, February 14-15, Manchester Metropolitan University, Manchester, United Kingdom. ). (For presentation click here)
2012
·         Delegate with paper presentation, as part of the PhD process, at the Urban and Regional Studies Institute Conference, November 19, Faculty of Spatial Sciences, University of Groningen, Groningen, The Netherlands.
·         Delegate with paper presentation, as part of the PhD process, at the 4th International Conference on Destination Branding and Marketing, December 5-7, Cardiff, UK (3rd best PhD Paper). (For presentation click here)
·         Delegate with paper presentation, as part of the PhD process, at the Destination Management and Branding in the Mediterranean Region: Sustainable Tourism in Times of Crises Conference Series IV, April 19-21, Akdeniz University, Antalya, Turkey. (For presentation click here)
·         Delegate with paper presentation, as part of the PhD process, at the 18th Portuguese Association for Regional Development Congress - Innovation and Regional Dynamics, June 13-18, 20, Faro, Algarve, Portugal. (For presentation click here)
·         Student delegate at the 15th World Business Dialogue, March 13-15, University of Cologne, Cologne, Germany.
·         Delegate without paper presentation at the NECSTouR - Network of European Region for a Sustainable and Competitive Tourism Regional Conference on Sustainable Branding, May 10, Middelburg, Zeeland, The Netherlands.
·         Student delegate at the 1st Asia-Europe Students Forum, Universities, Businesses and You: For a Sustainable Future, September 4, Groningen, The Netherlands.
2011
·         Student delegate at the Daimler World Dialogue, October 4-5, Stuttgart, Germany.
·         Student networking facilitator at the ESOMAR Congress 2011, Amsterdam, The Netherlands.
·         Delegate with poster presentation at the 40th EMAC conference, European Marketing Academy-EMAC, May 24-27, Slovenia.
·         Student delegate at the Milan International Model United Nations, May 9-13, Università Bocconi, Milan, Italy.
·         Delegate with paper presentation at the Berlin International Economics Congress 2011, An International Conference on the Future of Nation Branding, Tourism and International Investments in a Globalized World, March 9-12, Berlin.
2010
·         Ambassador of the 14th World Business Dialogue, University of Cologne, Cologne, Germany (full year).
·         Student delegate at the Challenge the Best, May 16-18, University of St. Gallen, Switzerland.
·         Student delegate at the 13th World Business Dialogue, March 17- 18th, University of Cologne, Cologne, Germany.
2009
·         Student networking facilitator at the ESOMAR Congress 2009, Montreux, Switzerland.

Academic Publications
2015 - Part of the Ph.D. process
·         Oliveira, E. (2015)​​​​​, Constructing Regional Advantage in Branding the Cross-border Euroregion Galicia-Northern Portugal​, Regional Studies, Regional Science, (forthcoming).
·         Oliveira, E. (2015)​​​​​, Place Branding in Strategic Spatial Planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020​, Journal of Place Management and Development, 8(1), pp. early cite. (full text here)
·         Oliveira, E. & Panyik, E. (2015), Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74. (full text here)
·         Oliveira, E. (2015), Place branding as a strategic spatial planning instrument. Place Branding and Public Diplomacy, 11(1): 18-33. (full text here)
·         ​Oliveira, E. (2015), A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal in S. Zenker and B.P. Jacobsen (Eds.), Inter-regional place branding: best practices, challenges and solutions, Heidelberg, Springer. (full text here)
·         Oliveira, E. (2015), Book Review - Good Cities, Better Places, Urban Studies, 52(1): 197-200. (full text here)
2014 - Part of the Ph.D. process
·         Oliveira, E. (2014), The Tourism Potential of Northern Portugal and Its Relevance for a Regional Branding Strategy, Advances in Hospitality and Tourism Research Journal, 2(2): 54-78.(full text here)
·         Oliveira, E. (2014), Book Review - Reframing the ‘creative city’ through tailored and context-sensitive policies, Journal CITY: analysis of urban trends, culture, theory, policy, action, 18(4/5):598-602. (full text here)
·         Oliveira, E. (2014), Book Review - Making Strategies in Spatial Planning-Knowledge and Values, European Planning Studies, 22(4): 885-888. (full text here)
2013 - Part of the Ph.D. process
·         Oliveira, E.  (2013), Conference Note-International Conference on Sustainable Issues and Challenges in Tourism, Anatolia: An International Journal of Tourism and Hospitality Research, 25(1): 150-152    (full text here)
·         Oliveira, E. (2013), Making Strategies in Destination Branding: What is the online tourism promotional material saying about Portugal?, Conference Proceedings of the International Conference on Sustainable Issues and Challenges in Tourism, 3-5 October, Boğaziçi University, Istanbul, Turkey [ISBN 978-975-518-354-1]. (full text here)
·         Oliveira, E. (2013), The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case”, Conference Proceedings of the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, 15th-16th  of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-14-3]. (full text here)
·         Oliveira, E. (2013), Place Branding and Strategic Spatial Planning: Towards a Regional Place Branding Strategy. Conference Proceedings of 3rd International Place Branding Conference and 2nd International Place Management Conference, February, Manchester Metropolitan University, Manchester, UK [ISBN 978-0-9551732-7-1].
2012 - Part of the Ph.D. process
·         Oliveira, E.  (2012), Instruments of Place Branding and Regional Dynamics: Guimarães as European Capital of Culture. Paper No. 53065 Munich, Germany: Munich Personal RePEc Archive. (full text here)
·         Oliveira, E.  (2012), A Region as Destination: Towards a Place Branding Strategy for the North of Portugal, The 4th International Conference on Destination Branding and Marketing (DBM-IV), 5th - 7th, December 2012, Cardiff, UK.
·         Oliveira, E.  (2012), Instruments of Place Branding and Regional Dynamics: Guimarães as European Capital of Culture, 18th Portuguese Association for Regional Development Congress - Innovation and Regional Dynamics, 13 – 18, June 2012, Faro, Algarve, Portugal (full text here)
·         Oliveira, E.  (2012), Branding the green. How place branding can contribute to the development of the Northwest of Portugal as a green tourism destination, Conference Proceedings of the International Tourism Week Conference Series IV, 19th and -21th  of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-08-2].
2011
·         Oliveira, E.  (2011), Improving the Image of Countries, Cities and Tourist Destinations, Using Media and Branding Strategies with Outstanding Crisis, paper presented at the Berlin International Economics Congress 2011, 9th - 12th 2011 of March, Berlin.
·         Oliveira, E.  (2011), Territories, Brands and Competitiveness: The Minho region and its international promotion, master dissertation in Marketing and Strategic Management, School of Economics and Management, University of Minho, Braga. (full text here)
2010
·         Oliveira, E.  (2010), The Crisis and media strategies for marketing places”, blog post.
·         Pinho, J.C.; Simões, C. & Oliveira, Eduardo (2010), Produtos e Indústrias Culturais: dos Recursos à Comercializaçã”, with the research topic - O Desenvolvimento da Marca: Aplicações ao Território, January 2010, Braga
·         Pinho, J. C. ; Simões, C. & Oliveira, Eduardo (2010), O Carácter distintivo da marca Minho, with the research topic - Marcas, redes e territórios: aplicações ao território”, February 2010, Braga
2008
·         Guimonde, Ana, Diéguez, Mª Isabel, Cadima Ribeiro, J., and Oliveira, Eduardo (2008), Mobility of Portuguese workers in the construction industry and public works between the north of Portugal and Galicia. European Employment Service, University of Minho, University of Vigo, Spain. (full text here)
·         Cadima Ribeiro, J. et al. (2008), Diagnóstico e Articulação Territorial e dos Transportes”, Relatório Final, Efeitos económicos da melhoria da ligação ferroviária Porto-Vigo na Euroregião norte de Portugal-Galiza, CCDR-N - Comissão de Coordenação e Desenvolvimento Regional do Norte, Porto.

Electronic publications (editor-reviewed)
·         The European Capital of Culture Guimarães 2012 and place branding (full text here)
·         Will the European Union 2020 strategy bring new opportunities for place branding projects? Guimarães after the European Culture Capital (full text here)
·         In Search of Place Branding Geographies (full text here)
·         To Shout or to Hashtag? Digital Challenges in Destination Branding (full text here)
·         Once upon a time in Istanbul (full text here)
·         Colour logos, Dark Realities  (full text here)
·         The winner takes it all: City brand rankings (full text here)
·         Sheffield at a glance: widening career horizons through open access publishing (full text here)
·         Paving the way to the career turning point with open access publishing(full text here)
·         Shifting the tide: city branding in today’s urban planning (full text here)
·         Interviewed by PlacesBrands (full text here)

Journal Reviewer
·       African Journal of Business Management (August 2013-Present)
·       European Planning Studies (October 2013-Present)
·       Place Branding and Public Diplomacy (June 2014-Present)
·       Qualitative Market Research (September 2014-Present)
·       Journal of Place Management and Development (January 2015-Present)

Member of Scientific Committee
·           International Tourism Week Conference Series IV, April 19-21, 2012, Akdeniz University, Antalya, Turkey. (for full list of scientific committee click here)

Editorial Advisory Board
·         Placesbrands  (January 2012-Present) (for full editorial team click here)
·         Scholedge International Journal of Management & Development (ISSN: 2394-3378) (March 2015-Present)(for full list of board members click here)

Teaching experience as guest lecturer and part of Ph.D. process
2015
·         Geography and Planning of Europe: “Zooming in” Spain (Galicia) & Portugal (Northern region), University of Groningen, March 12, Groningen, The Netherlands. (For presentation click here)
2014
·         From Selling the City to City Branding, University of Groningen, January 14, Groningen, The Netherlands.(For presentation click here)
·         The Iberian Planning System, University of Groningen, March 25, 2014, Groningen, The Netherlands. (For presentation click here)
2013
·         Branding Places, Tourism Administration Department, Boğaziçi University, April 9, 2013, Istanbul, Turkey. (For presentation click here)
·         Branding Places, Catholic University of Portugal, Faculty of Social Sciences, December 19, 2013, Braga, Portugal. (For presentation click here)

Eduardo Oliveira

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...