20 February 2015

Digital challenges in destination branding

We have made it to the TOP (3):
​Oliveira, Eduardo & Emese Panyik (2015). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74.
http://jvm.sagepub.com/content/21/1/53