27 February 2015

The last issue of Place Branding and Public Diplomacy is now available!



Volume 11, Issue 1 (February 2015)



Building a reputation; sharing an environment: Architecture and public diplomacy at the Venice Biennale of architecture, 2014 FREE

Nicholas J Cull
Place Brand Public Dipl 11: 1-4; doi:10.1057/pb.2015.1

Original Articles

The role of domestic public engagement in the formulation and implementation of US government-sponsored educational exchanges: An insider’s account

Katarzyna Pisarska
Place Brand Public Dipl 11: 5-17; advance online publication, July 2, 2014; doi:10.1057/pb.2014.11

Place branding as a strategic spatial planning instrument

Eduardo Oliveira
Place Brand Public Dipl 11: 18-33; advance online publication, July 30, 2014; doi:10.1057/pb.2014.12

Dahntahn discourses and neighborhood narratives: Communicating the city brand of Pittsburgh, Pennsylvania

Kasey Clawson Hudak
Place Brand Public Dipl 11: 34-50; advance online publication, August 13, 2014; doi:10.1057/pb.2014.24

Nation brand personality and product evaluation among Japanese people: Implications for nation branding

Kenichi Ishii and Satoshi Watanabe
Place Brand Public Dipl 11: 51-64; advance online publication, August 20, 2014; doi:10.1057/pb.2014.25

Case Study

Community branding and brand images in Ontario, Canada

Evan Cleave and Godwin Arku
Place Brand Public Dipl 11: 65-82; advance online publication, May 14, 2014; doi:10.1057/pb.2014.5

International representation strategies for stateless nations: The case of Catalonia’s cultural diplomacy

Jordi de San Eugenio Vela and Jordi Xifra
Place Brand Public Dipl 11: 83-96; advance online publication, July 2, 2014; doi:10.1057/pb.2014.17

26 February 2015

Place branding in strategic spatial planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

​​Oliveira, E. (2015)​​​​​: Place Branding in Strategic Spatial Planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020​, Journal of Place Management and Development, 8(1), pp. ?-?.

Abstract only
For full article go hereEmerald Group Publishing Limited

First, this article aims to depict the theoretical links between place branding and strategic spatial planning in order to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.
A content analysis of 20 spatial development plans, strategies and policy documents (out of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development (OECD), mainly for the period between 2014 and 2020, has been employed.
Empirical evidence shows that tourism-oriented promotion initiatives, investment-oriented marketing campaigns and communication strategies uniquely supported by visual elements and aesthetic values (e.g., logos, slogans) deserve more attention from authorities in charge of spatial planning and policy-making. Place branding is an absent term. Moreover, there is inconsistency between current research and practice on place branding and how it has been incorporated in strategic spatial planning at EU, national and regional levels.
Whilst some of the research findings are place-specific (Portugal and its northern region), this exploratory article aims to present a better understanding of the way in which places and branding can be conceptually addressed, primarily by assigning a spatial dimension to the idea of branding places and its alignment with strategic spatial planning and spatial plan- making.
This article critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals through its integration in plan and policy-making. By guiding the attention of academics, practitioners and policy makers towards a strategic-spatially-oriented approach to place branding, the article brings an alternative view to the scholarly and professional debate on place branding.

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About the Author:

Casie Gillette
Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the online marketing industry for 10 years and loves all things Internet-related. Casie regularly speaks at conferences across the country and can be found writing for marketing publications including Search Engine Land.

Recent publications

Original articles
Oliveira, E.
: Place Branding in Strategic Spatial Planning: 
a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020
​, Journal of Place Management and Development, 8(1), pp. ?-?.​ 

Oliveira, E. & Panyik, E. (2015). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74. (Download)
Oliveira, E. (2014), The Tourism Potential of Northern Portugal and Its Relevance for a Regional Branding Strategy, Advances in Hospitality and Tourism Research Journal, 2(2): 54-78. (Download)
Oliveira, E. (2014). Place branding as a strategic spatial planning instrument. Place Branding and Public Diplomacy, doi:10.1057/pb.2014.12. (Download)

Book chapters
Oliveira, E. (in press): A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Portugal in S. Zenker and B.P. Jacobsen (Eds.), Inter-regional place branding: best practices, challenges and solutions, Heidelberg, Springer. (Buy)

Book reviews
Oliveira, E. (2015). Book Review - Good Cities, Better Places, Journal Urban Studies, 52(1): 197-200. (Download)
Oliveira, E. (2014). Book Review - Reframing the ‘creative city’ through tailored and context-sensitive policies, Journal CITY: analysis of urban trends, culture, theory, policy, action, 18(4/5):598-602 (Download)
Oliveira, E. (2014): Book Review - Making Strategies in Spatial Planning-Knowledge and Values, European Planning Studies, 22(4): 885-888 (Download)

International Regional Science Review

Sumei Zhang and Jean-Michel Guldmann

Taha H. Rashidi and Abolfazl (Kouros) Mohammadian

Sarah A. Low and Andrew M. Isserman

José A. Belso-Martínez

Joining the Dots: Making Healthcare Work Better for the Local Economy

The Regional Studies Association in association with the Smith Institute will launch today a collection of essays addressing connections between healthcare, planning and economic development.

The report: “Joining the Dots: Making Healthcare Work Better for the Local Economy” ,
Edited by Rose Gilroy and Mark Tewdwr-Jones

Available at:

20 February 2015

Digital challenges in destination branding

We have made it to the TOP (3):
​Oliveira, Eduardo & Emese Panyik (2015). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74.

17 February 2015

Knowing and governing cities through urban indicators

"Knowing and governing cities through urban indicators" by R.Kitchin, T.P.Lauriault & G.McArdle has over 3700 article views for its first month and received many commentaries too, you can read this article at http://bit.ly/1DkY5f0. ‪#‎RSRSOpenAccess‬

7 February 2015

A arquitecta e o geógrafo criam casas que fazem bem à saúde

Ela é arquitecta, ele é geógrafo. Uniram conhecimentos e experiências, foram estudar lá fora e implementaram, a partir do Porto, uma noção pouco conhecida em Portugal. Na Habitat Saudável praticam arquitectura integrativa, que une a concepção de casas aos conceitos de geobiologia, geometria sagrada e "feng shui" tradicional. “O que nós fazemos é levar às pessoas — através do seu espaço e da sua casa — saúde, felicidade e bem estar”, começa por definir Miguel Fernandes, de 35 anos.

“Não há aqui qualquer tipo de esoterismo”, ressalva o geógrafo em entrevista ao P3. “Segundo a Organização Mundial de Saúde, 30% das habitações têm potencial para causar doenças”, aponta; a percentagem sobe para 60 quando se tratam de construções empresariais. Quem os procura tem, normalmente, problemas de saúde: filhos doentes, insónias, níveis elevados de cansaço constante. “Vai desde sintomatologia muito 'soft' até doenças muito graves”, explica Miguel.

Texto de Ana Maria Henriques • 28/01/2015 - 17:01

3 February 2015

Expert chat: José Torres on city brand fundamentals

- See more at: http://placesbrands.com/expert-chat-jose-torres-on-city-brand-fundamentals/#sthash.7NH8n1qh.dpuf
José Torres of Bloom Consulting talks to PlacesBrands about why most city branding attempts fail, the ingredients for success, and how to brand unknown cities. 
PlacesBrands: José, let’s start with a basic but important question: Why should cities care about branding themselves?
José Torres: Thanks to globalisation, the brand/reputation of a city impacts on six dimensions (brand impact areas): investment, tourism, talent, pride, public diplomacy and exports. Today, the brand plays a huge role in affecting these six objectives.
The internet has made it extremely easy for people to quickly Google and decide where they want to go. The brand of cities and countries is an asset; it’s a decisive factor for stakeholders to decide if they want to go there or not. From an international perspective, a brand is one of a city’s most valuable assets. 
Many city branding campaigns are not successful because most of the time these are actually advertising strategies. I’d like to clarify one point: I’m not against advertising – I think it has its place, and a city brand strategy CAN involve some element of advertising. But cities take the wrong approach when they believe that city brand = advertising. This is not so. 
At present, the majority of proactive city branding strategies fail. Although, accidental success HAS happened, for example with San Francisco, where they implemented good policies, well-thought out actions etc, and so they developed a good reputation – organically. They did the groundwork, almost without thinking about the ‘brand’. This is exactly what city branding should be like. 
One of the key elements of groundwork is stakeholder involvement and investment. Within a city brand, there are many stakeholders all with different agendas. Everyone that touches the brand should be involved in developing the strategy. This is one of the major keys to success in city branding. 
PB: What are some other keys to successful city branding?
- See more at: http://placesbrands.com/expert-chat-jose-torres-on-city-brand-fundamentals/#sthash.7NH8n1qh.dpuf

2 February 2015

1 February 2015

Regional studies regional science

Follow @RSRS_OA for the latest news from the Regional Studies Association's new interdisciplinary open access journal http://t.co/z4hIJO5OSH

Book of the weekend Mark Purcell

4th phd has been accepted for publication

: Dreams do come true if you work hard to pursue them: paper accepted for publication in the Journal of Place Management and Development

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...