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Showing posts from February, 2015

The last issue of Place Branding and Public Diplomacy is now available!

http://www.palgrave-journals.com/pb/journal/v11/n1/index.html

TABLE OF CONTENTS Volume 11, Issue 1 (February 2015)Editorial |
Original Articles |
Case Study Top of page Editorial Building a reputation; sharing an environment: Architecture and public diplomacy at the Venice Biennale of architecture, 2014 FREE Nicholas J Cull Place Brand Public Dipl 11: 1-4; doi:10.1057/pb.2015.1 Full Text | PDF | Request Permission Top of page Original Articles The role of domestic public engagement in the formulation and implementation of US government-sponsored educational exchanges: An insider’s account Katarzyna Pisarska Place Brand Public Dipl 11: 5-17; advance online publication, July 2, 2014; doi:10.1057/pb.2014.11 Abstract | Full Text | PDF | Request Permission Place branding as a strategic spatial planning instrument Eduardo Oliveira Place Brand Public Dipl 11: 18-33; advance online publication, July 30, 2014; doi:10.1057/pb.2014.12 Abstract | Full Text | PDF | Request Permission Dahntahn disc…

Place branding in strategic spatial planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

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​​Oliveira, E. (2015)​​​​​: Place Branding in Strategic Spatial Planning: a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020​, Journal of Place Management and Development, 8(1), pp. ?-?.

Abstract only
For full article go hereEmerald Group Publishing Limited
http://www.emeraldinsight.com/doi/abs/10.1108/JPMD-12-2014-0031

Purpose First, this article aims to depict the theoretical links between place branding and strategic spatial planning in order to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region. Design/methodology/approach A content analysis of 20 spatial development plans, strategie…

How to Build Your Brand Through Customers On Your Site

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All credits, Salesforcehttp://blogs.salesforce.com/ca/2015/02/customers.html About the Author:
Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the online marketing industry for 10 years and loves all things Internet-related. Casie regularly speaks at conferences across the country and can be found writing for marketing publications including Search Engine Land.

Recent publications

Original articles ​ Oliveira, E. (2015) ​ ​ ​ ​​ : Place Branding in Strategic Spatial Planning:  a content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020 ​, Journal of Place Management and Development, 8(1), pp. ?-?.​  (Download)
Oliveira, E. & Panyik, E. (2015). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination.Journal of Vacation Marketing, 21(1): 53-74. (Download)
Oliveira, E. (2014), The Tourism Potential of Northern Portugal and Its Relevance for a Regional Branding Strategy, Advances in Hospitality and Tourism Research Journal, 2(2): 54-78. (Download) Oliveira, E. (2014). Place branding as a strategic spatial planning instrument.Place Branding and Public Diplomacy, doi:10.1057/pb.2014.12. (Download)
Book chapters Oliveira, E. (in press): A Strategic Spatial Planning Approach to Cross-Border Place Branding with references to Galicia and Northern Port…

International Regional Science Review

Joining the Dots: Making Healthcare Work Better for the Local Economy

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The Regional Studies Association in association with the Smith Institute will launch today a collection of essays addressing connections between healthcare, planning and economic development.

The report: “Joining the Dots: Making Healthcare Work Better for the Local Economy” ,
Edited by Rose Gilroy and Mark Tewdwr-Jones

Available at:
http://www.regionalstudies.org/uploads/documents/Joining_the_dots-_making_healthcare_work_better_for_the_local_economy.pdf


Digital challenges in destination branding

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We have made it to the TOP (3):
​Oliveira, Eduardo & Emese Panyik (2015). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination. Journal of Vacation Marketing, 21(1): 53-74.
http://jvm.sagepub.com/content/21/1/53

Knowing and governing cities through urban indicators

"Knowing and governing cities through urban indicators" by R.Kitchin, T.P.Lauriault & G.McArdle has over 3700 article views for its first month and received many commentaries too, you can read this article at http://bit.ly/1DkY5f0. ‪#‎RSRSOpenAccess‬

Currently looking for #postdoc opportunities in #USA #CANADA

Regional Studies, Regional Science

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Deadline approaching Regional Studies, Regional Science EARLY CAREER PAPERS SECTION INVITING PAPER PROPOSALS 15/02

A arquitecta e o geógrafo criam casas que fazem bem à saúde

Ela é arquitecta, ele é geógrafo. Uniram conhecimentos e experiências, foram estudar lá fora e implementaram, a partir do Porto, uma noção pouco conhecida em Portugal. Na Habitat Saudável praticam arquitectura integrativa, que une a concepção de casas aos conceitos de geobiologia, geometria sagrada e "feng shui" tradicional. “O que nós fazemos é levar às pessoas — através do seu espaço e da sua casa — saúde, felicidade e bem estar”, começa por definir Miguel Fernandes, de 35 anos.

“Não há aqui qualquer tipo de esoterismo”, ressalva o geógrafo em entrevista ao P3. “Segundo a Organização Mundial de Saúde, 30% das habitações têm potencial para causar doenças”, aponta; a percentagem sobe para 60 quando se tratam de construções empresariais. Quem os procura tem, normalmente, problemas de saúde: filhos doentes, insónias, níveis elevados de cansaço constante. “Vai desde sintomatologia muito 'soft' até doenças muito graves”, explica Miguel.
Texto de Ana Maria Henriques • 28/0…

What if we live the same way we travel?

Expert chat: José Torres on city brand fundamentals

- See more at: http://placesbrands.com/expert-chat-jose-torres-on-city-brand-fundamentals/#sthash.7NH8n1qh.dpufJosé Torres of Bloom Consulting talks to PlacesBrands about why most city branding attempts fail, the ingredients for success, and how to brand unknown cities.
PlacesBrands: José, let’s start with a basic but important question: Why should cities care about branding themselves?
José Torres: Thanks to globalisation, the brand/reputation of a city impacts on six dimensions (brand impact areas): investment, tourism, talent, pride, public diplomacy and exports. Today, the brand plays a huge role in affecting these six objectives.
The internet has made it extremely easy for people to quickly Google and decide where they want to go. The brand of cities and countries is an asset; it’s a decisive factor for stakeholders to decide if they want to go there or not. From an international perspective, a brand is one of a city’s most valuable assets. 
Many city branding campaigns a…

Regional Studies, Regional Science

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Follow @RSRS_OA - https://twitter.com/RSRS_OAfor the latest news from the Regional Studies Association's new interdisciplinary open access journal

http://rsa.tandfonline.com/toc/rsrs20/current#.VM82CvldV8E





Regional studies regional science

Follow @RSRS_OA for the latest news from the Regional Studies Association's new interdisciplinary open access journal http://t.co/z4hIJO5OSH

Book of the weekend Mark Purcell

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4th phd has been accepted for publication

: Dreams do come true if you work hard to pursue them: paper accepted for publication in the Journal of Place Management and Development