Marketing Theory

Articles
Hervé Corvellec and Johan Hultman

Tim Hill, Robin Canniford, and Joeri Mol

John D. Nicholson, Ross Brennan, and Gerald Midgley

Teresa Davis and Julie E. Francis

Terry Nolan and Richard J. Varey

Mark Avis, Sarah Forbes, and Shelagh Ferguson

Edward F. McQuarrie
Commentaries
James A. Fitchett, Georgios Patsiaouras, and Andrea Davies

Søren Askegaard

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