20 June 2014

Turkey launches new advertising and branding campaign

A new advertising and branding campaign has been launched by Turkey’s Ministry of Culture and Tourism, using the main by-line “Home of…”.
Blue Mosque, Istanbul, Turkey
Along with photos taken by world-famous photographers, the captions on the advertising will include descriptions of Turkey as the “Home of History”, “Home of Tradition”, and “Home of Adventure”.
The aim of the campaign is to promote the destination as a starting point for holidaymakers interested in historical sites and unique attractions.
Irfan Onal, the director of promotion for Turkey’s Ministry of Culture and Tourism said that the campaign “enables us to give a universal message about Turkey and its attractions, whether they are specific sites, cultural values or shared traditions”.
“In this way we are raising awareness of the country’ diversity and heightening its international profile while attracting new and previous visitors to Turkey time and time again.”
The campaign can be accessed on all social networks including Facebook, Twitter, Instagram, Pinterest, YouTube, and will be supported by mobile apps. The hashtag #HomeOf has also been created for the campaign.
The photographers, who shot for the campaign around various locations in Turkey, include American documentary photographer Steve McCurry, known for his ‘Afghan Girl’ photo on the cover of the National Geographic, advertising photographer Mark Edward Harris, photojournalist Hazel Thompson, and photographer of rock-stars, Robert M. Knight.