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Showing posts from April, 2014

My city – my brand: the different roles of residents in place branding

The Authors Erik Braun, Erasmus School of Economics, Erasmus University Rotterdam, Rotterdam, The Netherlands Mihalis Kavaratzis, School of Management, University of Leicester, Leicester, UK Sebastian Zenker, Erasmus School of Economics, Erasmus University Rotterdam, Rotterdam, The Netherlands AbstractPurpose – This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores the implications for place brand management.

Design/methodology/approach – The paper is based on theoretical insights drawn from the combination of the distinct literatures on place branding, general marketing, tourism, human geography, and collaborative governance. To support its arguments, the paper discusses the participation of citizens in governance processes as highlighted in the urban governance literature as well as the debate among marketing scholars over part…

Euromonitor partners with Esomar World Research

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Euromonitor partners with Esomar World Research

Euromonitor International is pleased to support Esomar World Research, a global organization dedicated to encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR’s aim has been to promote the value of market and opinion research in effective decision-making. In partnership with Esomar, Euromonitor looks to improve and promote the quality of market research methodologies, allowing for informed, strategic decisions in today's global business environment. Euromonitor is happy to support Esomar market research events throughout the year, with topics building on the discussion for best practices and the improvement of market research.  
Visit ESOMAR to learn more: http://www.esomar.org/# Read our Esomar Latin America 2014 Event Recap http://blog.euromonitor.com/2014/04/euromonitor-partners-with-esomar-world-research.html?sthash.he31RmQg.mjjo#sthash.he31RmQg.uxqhEAj7.dpuf

Eduardo Oliveira appointed new Student Representative of the RSA

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We have the pleasure to announce that Eduardo Oliveira has been officially appointed Student Representative of the Regional Studies Association for a 3 years term period. We also would like to thank Julie Tian Miao for her dedication and her very much appreciated work during her tenure as Student Representative (2011-2014). Eduardo will seat on the RSA Board as an Observer during his tenure and will be in charge of developing activities aiming at creating a stimulating environment for Students and Early Career for them to present work, network, get feedback and new ideas. Eduardo is currently pursuing a PhD at the University of Groningen in the Netherlands. His background is in geography and planning, marketing and strategic management, and his doctorate research focuses on the theory and practice of place branding in strategic spatial planning. We wish Eduardo the best of good luck for his tenure. Get to know Eduardo by visiting his website: www.rug.nl/staff/e.h.da.silva.oliveira So…

Bloom Consulting Country Brand Ranking 2013

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Place branding is steadily gaining prominence, with more and more towns, cities, regions, and countries around the world committing resources to the development of their brands. Places are investing in branding campaigns in order to establish a reputation for themselves, and to have a competitive edge in today’s competitive arena.
Country branding is an exciting, complex and controversial phenomenon. It is exciting, as it represents an area in which there is little literature but a considerable amount of real examples. It is complex, because it encompasses multiple disciplines beyond the limited realm of conventional brand strategy. It is controversial as is a highly politicized activity that generates passionately held and frequently conflicting viewpoints and opinions.
Some of that “conflicts” have emerged as the current branding measurement scales and indices used to understand the defining characteristics of places are far from being generally accepted and clear of doubts.


Among the…

Publications

2014

Oliveira, Eduardo & Panyik, Emese (2014). Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination.Journal of Vacation Marketing, doi: 10.1177/1356766714544235.
http://www.palgrave-journals.com/pb/journal/vaop/ncurrent/full/pb201412a.html

Oliveira, Eduardo (2014). Place branding as a strategic spatial planning instrument.Place Branding and Public Diplomacy, doi:10.1057/pb.2014.12.
http://jvm.sagepub.com/content/early/2014/07/24/1356766714544235.short?rss=1&ssource=mfr

Oliveira, Eduardo (forthcoming). Book-Review - “Good Cities, Better Places”. Journal Urban Studies.

Oliveira, Eduardo (2014). Book-Review - “ Reframing the ‘creative city’ through tailored and context-sensitive policies”. Journal CITY: analysis of urban trends, culture, theory, policy, action. DOI: 10.1080/13604813.2014.939510 http://www.tandfonline.com/doi/full/10.1080/13604813.2014.939510


Oliveira, Eduardo (forthcoming): “Strategic Spatial …

Master Class with prof. dr. Andreas Faludi

Dear PhD researcher,
We'd like to draw your attention to a Master Class with prof. dr. Andreas Faludi celebrating his contribution to the field of Spatial Planning on the 12th of June, 2014.
On June the 13th,  2014 Andreas Faludi will receive an honorary doctorate from the University of Groningen. The day preceding this festive event we organise a Master Class with a selection of PhD researchers in the field of Spatial Planning. In this Master Class, we will discuss the topic of territorial cohesion and its importance for the work of PhD researchers on different planning related topics.

The Master Class provides the opportunity for five PhD researchers to pitch the relation between their research and the work of Andreas Faludi and receive feedback from the master himself. Additionally a maximum of 20 PhD researchers have the opportunity to join the pitches and participate in a discussion with Faludi during the second part of the afternoon. We will discuss a number of statements…

OPEN DAYS 2014 UNIVERSITY MASTER CLASS (ODU-MC) ON EU COHESION POLICY  

Objective
The aim of the ODU-MC is to improve the understanding of EU Cohesion Policy and its research potential among selected European PhD students and early-career researchers. Organised for the second time during the OPEN DAYS, its objectives are: to present the latest developments in research on European regional and urban development and the EU cohesion policy;
to enable PhD students and early career researchers (ECR) to exchange views with EU politicians, officials and senior academics in the field of European regional and urban development and policy;
to facilitate networking among PhD students /ECR from different countries and with the wider EU policy and academic communities;
to raise awareness and understanding of the research potential in the field of EU cohesion policy.
The ODU-MC will be held during the OPEN DAYS-European Week of Regions and Cities in Brussels (6-9 October 2014), as part of the OPEN DAYS University.
In 2014, the objective is to attract 30 PhD students/ECR, w…