Marketing Theory Table of Contents for March 2014; Vol. 14, No. 1

Articles
Chris Miles

Thomas Cameron Burr

Margit Keller and Bente Halkier

Meltem Türe

Amanda Earley

Barry Charles Ardley and Lee Quinn
Commentaries
Eminegül Karababa and Dannie Kjeldgaard

Eric J. Arnould

Alladi Venkatesh and Lisa Peñaloza

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