Founder and Managing Editor
Sam is the founder and managing editor of PlacesBrands. Originally from the UK, she worked in marketing and communications in China, Belgium and Qatar, before founding this website in 2012. Sam is a trained journalist with a degree in sociology from the University of Exeter and a Masters in international business and economics from EHSAL in Brussels.
Eduardo is a PhD researcher at the University of Groningen in the Netherlands. His work focuses on the theory and practice of place branding as part of strategic spatial planning. He also studies digital challenges in destination branding, and the value of storytelling in place reputation management. Eduardo has a Masters in marketing and strategic management from the University of Minho. He also has a Masters in tourism and regional development from the Portuguese Catholic University. Eduardo is a frequent speaker at international conferences on place and destination branding issues.