12 November 2013

The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case



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Oliveira, Eduardo (2013), “The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case”, Conference Proceedings of the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, 15th and -16th  of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-14-3].