The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case



--
Oliveira, Eduardo (2013), “The Digital Challenge in Destination Branding: Brief Approach to the Portuguese case”, Conference Proceedings of the International Tourism Week Conference Series V - New Trends in Tourism Management and Marketing, 15th and -16th  of April, Akdeniz University, Antalya, Turkey [ISBN 978-605-4483-14-3].  

Popular posts from this blog

The boom of online and out-of-town shopping offers, store closures, shrinking footfall and how to overcome the High Street’s crisis fatalist narrative

How to Build Your Brand Through Customers On Your Site

NSL Colloquium Autumn 2016: Planetary Urbanization in Comparative Perspective.