25 September 2013

The Future of Social Media & Destination Marketing


In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this infographic we highlight the buying process for the typical vacation buyer along with the touch points in which brands using social media can influence their buying decisions.
The infographic below uses stats from various tourism research studies and our own research from a week of analyzing social media conversations on Twitter. Over the course of only five days, we were able to capture a sample size of more than 100,000 conversations and decipher which of those conversations had signal and which of those were simply noise. As a result, we were able to find very interesting insights and intelligence as it relates to brands missing out on potential sales along with insights into travel planning and buying behaviour.