Posts

Showing posts from September, 2013

International conference on “Interregional Place Branding”

Image
We just submitted a abstract to the: International conference on “Interregional Place Branding” to be held in Lübeck Business Development Corporation (Germany) on the 3rd of March 2014.

Title and abstract afterwards.

asefpoor@luebeck.org
www.luebeck.org


atest interview slot on PlacesBrands features Julian Stubbs of UP There, Everywhere!

Image
via
http://placesbrands.com/up-a-chat-with-julian-stubbs/


UP! A chat with Julian StubbsPosted by  on Sep 25, 2013 in City BrandInterviewsNation Branding | 0 comments I caught up with Julian Stubbs, founder and senior brand strategist at global cloud-based agency UP There, Everywhere for a chat about place branding, Liverpool’s history, and why taxi drivers make great city ambassadors. Sam: Hey Julian, thanks for talking to me today. So I know UP There Everywhere has a place branding arm called UP For Real. What are the benefits of working with a virtual team?  Julian: UP There Everywhere is a truly globally mobile agency and we don’t believe in such things as offices or daily commutes. We believe these are things that waste time & energy that could be better spent creating. Our members work from wherever they want, and we all keep in touch regularly (usually 8 or 9 times a day) using tools like Skype or iChat. We also have a range of bespoke tools made especially fo…

Tourism board makes the best of a ‘Bad’ situation

Image

The Future of Social Media & Destination Marketing

In this infographic we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this infographic we highlight the buying process for the typical vacation buyer along with the touch points in which brands using social media can influence their buying decisions. The infographic below uses stats from various tourism research studies and our own research from a week of analyzing social media conversations on Twitter. Over the course of only five days, we were able to capture a sample size of more than 100,000 conversations and decipher which of those conversations had signal and which of those were simply noise. As a result, we were able to find very interesting insights and intelligence as it relates to brands missing out on potential sales along with insights into travel planning and buying behaviour. http://leadsift.com/futur…

Olympic Sochi: Weighing Pros and Cons for Brand Russia

Image

Travel for Impact

We are working together with individual or collectively run projects whether in the form of social enterprises or community-based activities, to identify opportunities, skill gaps, cultivate thought leadership and connect them to impact investors. 

We believe it is important to provide a platform for women entrepreneurs and community projects to come together and share their expertise. Whether you’re ready to lend a hand as a professional (pro bono) or as a patient capital investor in addressing a wide variety of social and environmental challenges, we would love to hear from you.

http://www.travel4impact.org/#!/

Your contribution

The Dark Side of the iPhone 5S Lines

Future of Places (playlist)

Image

Making Strategies in Destination Branding: What is the online tourism promotional material saying about Portugal?

Abstract
The need for strategic thinking in destination branding has been demanded regarding the challenges tourism destinations are facing nowadays, such as at the digital level. The utilization of Information Communication Technology by tourism destinations, when well-articulated with a destination branding strategy, could be a driving force to improve their strategic positioning, competitiveness, and to optimise the benefits they derive from tourism. The aim of this paper is to explore developments in branding Portugal as a tourism destination, namely what the online tourism promotional material is saying about the country. We intend to contribute to the discussion concerning the best strategies for Destination Portugal.

INTERNATIONAL CONFERENCE: SUSTAINABILITY ISSUES AND CHALLENGES IN TOURISM3-5 October 2013, Istanbul, Turkey http://www.butrmconferences.org/

Econometrics courses using Stata.

Image