22 August 2013

Marketing Theory Online Table of Contents Alert


Marketing Theory Online Table of Contents Alert
A new issue of Marketing Theory is available online:
September 2013; Vol. 13, No. 3 
The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol13/issue3/?etoc

Articles
Assembling market representations
Carlos Adrian Diaz Ruiz
Marketing Theory 2013;13 245-261
http://mtq.sagepub.com/cgi/content/abstract/13/3/245

Downloading deviance: Symbolic interactionism and unauthorised file-sharing
Robert Cluley
Marketing Theory 2013;13 263-274
http://mtq.sagepub.com/cgi/content/abstract/13/3/263

A value perspective on relationship portfolios
Daniela Corsaro, Renato Fiocca, Stephan C. Henneberg, and Annalisa Tunisini
Marketing Theory 2013;13 275-302
http://mtq.sagepub.com/cgi/content/abstract/13/3/275

Implementing market orientation in charities: A necessity for survival
Paul Chad
Marketing Theory 2013;13 303-322
http://mtq.sagepub.com/cgi/content/abstract/13/3/303

Dialogue on some concepts, definitions and issues pertaining to ‘consumption experiences’
Michael N. Woodward and Morris B. Holbrook
Marketing Theory 2013;13 323-344
http://mtq.sagepub.com/cgi/content/abstract/13/3/323

What about the ‘place’ in place marketing?
Gary Warnaby and Dominic Medway
Marketing Theory 2013;13 345-363
http://mtq.sagepub.com/cgi/content/abstract/13/3/345

Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi, Andrea Lucarelli, and Cecilia Pasquinelli
Marketing Theory 2013;13 365-383
http://mtq.sagepub.com/cgi/content/abstract/13/3/365


Commentaries
What have markets ever done for the poor?
Luis Araujo
Marketing Theory 2013;13 385-388
http://mtq.sagepub.com/cgi/content/abstract/13/3/385

Pyramid or iceberg? Problematizing the fortune to be made from India’s austerity
Thomas Birtchnell
Marketing Theory 2013;13 389-392
http://mtq.sagepub.com/cgi/content/abstract/13/3/389

Situated bottom of the pyramid markets and the multinational corporation
James R. Faulconbridge
Marketing Theory 2013;13 393-396
http://mtq.sagepub.com/cgi/content/abstract/13/3/393

Consumption lives at the bottom of the pyramid
Maria Piacentini and Kathy Hamilton
Marketing Theory 2013;13 397-400
http://mtq.sagepub.com/cgi/content/abstract/13/3/397

What are bottom of the pyramid markets and why do they matter?
Katy Mason, Ronika Chakrabarti, and Ramendra Singh
Marketing Theory 2013;13 401-404
http://mtq.sagepub.com/cgi/content/abstract/13/3/401


Call for papers
Markets and marketing at the bottom of the pyramid
Katy Mason, Ronika Chakrabarti, and Ramendra Singh
Marketing Theory 2013;13 405-407
http://mtq.sagepub.com/cgi/reprint/13/3/405