22 August 2013

Marketing Theory Online Table of Contents Alert


Marketing Theory Online Table of Contents Alert
A new issue of Marketing Theory is available online:
September 2013; Vol. 13, No. 3 
The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol13/issue3/?etoc

Articles
Assembling market representations
Carlos Adrian Diaz Ruiz
Marketing Theory 2013;13 245-261
http://mtq.sagepub.com/cgi/content/abstract/13/3/245

Downloading deviance: Symbolic interactionism and unauthorised file-sharing
Robert Cluley
Marketing Theory 2013;13 263-274
http://mtq.sagepub.com/cgi/content/abstract/13/3/263

A value perspective on relationship portfolios
Daniela Corsaro, Renato Fiocca, Stephan C. Henneberg, and Annalisa Tunisini
Marketing Theory 2013;13 275-302
http://mtq.sagepub.com/cgi/content/abstract/13/3/275

Implementing market orientation in charities: A necessity for survival
Paul Chad
Marketing Theory 2013;13 303-322
http://mtq.sagepub.com/cgi/content/abstract/13/3/303

Dialogue on some concepts, definitions and issues pertaining to ‘consumption experiences’
Michael N. Woodward and Morris B. Holbrook
Marketing Theory 2013;13 323-344
http://mtq.sagepub.com/cgi/content/abstract/13/3/323

What about the ‘place’ in place marketing?
Gary Warnaby and Dominic Medway
Marketing Theory 2013;13 345-363
http://mtq.sagepub.com/cgi/content/abstract/13/3/345

Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi, Andrea Lucarelli, and Cecilia Pasquinelli
Marketing Theory 2013;13 365-383
http://mtq.sagepub.com/cgi/content/abstract/13/3/365


Commentaries
What have markets ever done for the poor?
Luis Araujo
Marketing Theory 2013;13 385-388
http://mtq.sagepub.com/cgi/content/abstract/13/3/385

Pyramid or iceberg? Problematizing the fortune to be made from India’s austerity
Thomas Birtchnell
Marketing Theory 2013;13 389-392
http://mtq.sagepub.com/cgi/content/abstract/13/3/389

Situated bottom of the pyramid markets and the multinational corporation
James R. Faulconbridge
Marketing Theory 2013;13 393-396
http://mtq.sagepub.com/cgi/content/abstract/13/3/393

Consumption lives at the bottom of the pyramid
Maria Piacentini and Kathy Hamilton
Marketing Theory 2013;13 397-400
http://mtq.sagepub.com/cgi/content/abstract/13/3/397

What are bottom of the pyramid markets and why do they matter?
Katy Mason, Ronika Chakrabarti, and Ramendra Singh
Marketing Theory 2013;13 401-404
http://mtq.sagepub.com/cgi/content/abstract/13/3/401


Call for papers
Markets and marketing at the bottom of the pyramid
Katy Mason, Ronika Chakrabarti, and Ramendra Singh
Marketing Theory 2013;13 405-407
http://mtq.sagepub.com/cgi/reprint/13/3/405

19 August 2013

Travel for impact website is up

We are working together with individual or collectively run projects whether in the form of social enterprises or community-based activities, to identify opportunities, skill gaps, cultivate thought leadership and connect them to impact investors. 

We believe it is important to provide a platform for women entrepreneurs and community projects to come together and share their expertise. 

Whether you’re ready to lend a hand as a professional (pro bono) or as a patient capital investor in addressing a wide variety of social and environmental challenges, we would love to hear from you.

Desmond Tutu, Nobel Peace Laureate 1984​
"If we are going to make a real development in the world, then our best investment is women."

Link
http://www.travel4impact.org

10 Historical Urban Planners Infographic



15 August 2013

The European Union: To Brand or Not to Brand?

By Lidija Globokar

"A European Union place brand definitely exists. Perhaps it’s blurry, with unclear messages and no ‘branding father’ but, nevertheless, it exists. Place brands can often come into being, whether branded deliberately or not".

http://placesbrands.com/the-european-union-to-brand-or-not-to-brand/?fb_source=pubv1

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...