24 July 2013

The Digital Tourism Brand Index

The Digital Tourism Brand Index is a 200+ point benchmark looking at how Destination Marketing Organisations are working in the digital landscape. The index looks at every aspect of the industry’s digital performance, from their overall strategy to the depth and extensiveness of content produced and distributed. The 2013 Index is based on SE1 Media’s own in-depth research conducted over a 3 month period in early 2013, and measures 45 European National Tourism Organisations highlighting latest trends and giving useful insights into what the European tourism industry is doing right now.