12 June 2013

Twin Cities: St.Petersburg Learns from Barcelona's Example

The city branding technique is a relative newcomer in Russian government strategy.  Moscow and St.Petersburg have always been tagged as Russia’s ‘best tourist choices’, since they have the strongest images in the outside world. Nevertheless, this doesn’t decrease the need for Russia to adapt and apply techniques from the world’s best city branding projects to the Russian reality. 
By Viola Serdyukova
http://placesbrands.com/twin-cities-st-petersburg-learns-from-barcelonas-example/?fb_source=pubv1

via http://placesbrands.com

2nd City Branding Symposium

We would like to inform you that there still is a chance to participate at the 2nd City Branding Symposium on the theme “Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation”, to be held in Beijing on October 23-25 this year.

More information about the Symposium can be found on: 

www.fek.su.se/City-Branding-Symposium-2013

3 June 2013

Brand Colombia Resurgent: Interview with Marca País Colombia by Sam


Brand Colombia Resurgent: Interview with Marca País Colombia

by Sam

Marca País Colombia
Daniel Reyes is the Chief Communications Officer for Marca País Colombia, the official Colombian country branding agency. PlacesBrands chats to him about the recent resurgence of Brand Colombia, overcoming past challenges, innovative social media use, and the city of Medellín.
Hi Daniel, thanks for doing this interview. I’ve been following Colombia’s branding efforts for some time now, and I've been impressed with the innovative use of social media to communicate new branding messages to a global audience. I've noticed a positive patriotic spirit among many young Colombians that has sparked independent promotional initiatives such as the highly successful “‘It’s COLOMBIA, not Columbia”, social media campaign. This campaign, with over 10,000 followers, aims to address the country's commonly misspelt name, and reinforce Colombian identity and pride in the process.
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Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...