21 May 2013

Marketing Theory Online Table of Contents Alert



A new issue of Marketing Theory is available online:
Special issue: Consumer Culture Theory: History, Perspectives and Prospectives:
June 2013; Vol. 13, No. 2 

The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol13/issue2/?etoc

Editorial
Consumer culture theory: The ironies of history
Søren Askegaard and Linda Scott
Marketing Theory 2013;13 139-147
http://mtq.sagepub.com/cgi/reprint/13/2/139


Articles
Discursivity, difference, and disruption: Genealogical reflections on the consumer culture theory heteroglossia
Craig J Thompson, Eric Arnould, and Markus Giesler
Marketing Theory 2013;13 149-174
http://mtq.sagepub.com/cgi/content/abstract/13/2/149

‘The wild and wacky worlds of consumer oddballs’: Analyzing the manifestary context of consumer culture theory
Matthias Bode and Per Østergaard
Marketing Theory 2013;13 175-192
http://mtq.sagepub.com/cgi/content/abstract/13/2/175

Market practices of legitimization: Insights from Consumer Culture Theory
Gokcen Coskuner-Balli
Marketing Theory 2013;13 193-211
http://mtq.sagepub.com/cgi/content/abstract/13/2/193

Rethinking consumer culture theory from the postmodern to the communist horizon
Bernard Cova, Pauline Maclaran, and Alan Bradshaw
Marketing Theory 2013;13 213-225
http://mtq.sagepub.com/cgi/content/abstract/13/2/213

Consumer culture theory (re)visits actor–network theory: Flattening consumption studies
Domen Bajde
Marketing Theory 2013;13 227-242
http://mtq.sagepub.com/cgi/content/abstract/13/2/227