30 May 2013

Country branding talks

After the MBA seminar at Solvay Bruxelles Business School by José Filipe Torres, Bloom Consulting CEO on the topic of country branding we are back with some new ideas to explore, to develop and research. Was a talk full of interesting contents and the audience was attentive, raising questions fundamentally with the component/dimension of investment (budget) for country branding projects/initiatives. Afterwards the conversation kept the high level of "place branding insights - between academia and business".