28 February 2013

Interviewed to http://placesbrands.com


Interview with Eduardo Oliveira, PhD Researcher at Uni. Groningen
Hi Eduardo, thanks for joining us today. I’m excited about talking with you!
First of all, I’m curious to know what sparked your interest in place branding, and spurred you on to study it as a PhD?
Samantha, let me start with a warm thank you for this interview. I’m happy for another opportunity to contribute to the discussion around the absolutely hot topic of place branding.
(...)
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How to Get Published (Choose language) (playlist)

27 February 2013

Portugal, Portugueses

Three perfect days in Braga, Portugal


Three perfect days in Braga, Portugal

original source and all credits


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Jeanine Barone/Special Contributor
The design-oriented lobby and reception area of the Melia Braga Hotel & Spa in Braga, Portugal
BRAGA, Portugal — Home to almost four dozen churches, the baroque town of Braga can’t seem to get past its reputation as an ecclesiastical city. Yet Braga, which held the title of 2012 European Capital of Youth, successfully combines its ancient origins with the appeal of a modern, vibrant city. Rather than the typical day trip from Porto, one hour away, a three-day visit makes for an intimate, eye-opening experience.

DAY 1

Museu dos Biscainhos: While the exhibits of hand-embroidered Arraiolos carpets, Portuguese watches and Dutch Delft porcelain are certainly noteworthy in this centuries-old manor house, it’s the surrounding baroque gardens, snuggled behind fortresslike walls and flecked with rosebushes, orange trees and cypress, that may be the most seductive.
Contact; museus.bragadigital.pt/Biscainhos

Museu da Imagem: Dedicated to contemporary photography, this museum blends the old and the new, with exhibitions held both in the airy 19th-century building as well as a 14th-century stone tower that was part of the original city wall.
Contact: www.cm-braga.pt/wps/portal/public_en

Spirito Cupcakes & Coffee: The often young crowds that flock to the comfy couches and daybeds on the outdoor patio come for the cream-swirled cupcakes in red velvet, Oreo, cheesecake and other tempting flavors, as well as the gingerbread latte and raspberry mocha.
Contact: spiritocupcakes.com

Quatorze: By day, this bilevel space is a by-appointment art gallery, where the first floor exhibits photos, paintings and drawings by emerging Portuguese artists. By night, it transforms into a bar with an ever-changing array of live music that varies by the day. Thursday, for example, is bossa nova and jazz, while weekends often host techno and DJ-driven music.
Contact: facebook.com/barquatorze

Livraria Mavy Café Snack & Bar Galeria: With so much in Braga all about repurposing, it’s no wonder a 19th-century bookstore recently reopened as a coffee shop-bar along a popular pedestrian street. Original pages from some of the inventory cover the walls, and books are scattered about the tables and cabinets. Here, patrons listen to indie rock music while sipping a warm Portuguese brandy with honey, along with a traditional dessert, such as the egg-based pastel de nata.
Contact: facebook.com/livrariamavy

 

DAY 2

Bom Jesus do Monte: From the base, a baroque staircase zigzags its way to the top where a neoclassical whitewashed church is perched. The 570 steps attract fitness enthusiasts, dog walkers and others who come for the panoramic views. Six stone chapels on different levels depict the Passion of Christ through terra-cotta statues. Brilliant gardens spread along the summit expanse where there’s a natural grotto, a terrace cafe and a lake ringed by lawns that are perfect for a picnic.
Contact: estanciadobomjesus.com

Monastery de Tibães: A short taxi ride from the city center, this Benedictine monastery is a treasure with elaborate woodwork, a grand baroque organ and stunning tilework (azulejos). In keeping with its long history in the arts — formerly an epicenter for carvers, gilders and architects — the monastery now holds contemporary art exhibitions in a barrel-roofed room where niches with window seats once served as spots for meditation. Visitors can spend some reflective time in arcaded cloisters with blooming flowers and in the expansive monastic gardens.
Contact: mosteirodetibaes.org

Galeria Mario Sequeira: Not far from the monastery, the two adjacent buildings of this gallery are worlds apart architecturally. The original art space is set in a transformed olive oil repository on the lower level of the owner’s house. Next door, a blindingly white modernist structure is rimmed by a grassy knoll, making it, curiously, not so easy to spot as visitors stroll about. Dedicated to contemporary art, particularly young artists, the gallery also exhibits works by Rui Chafes, Richard Long and others in an open-air sculpture garden.
Contact: mariosequeira.com

Taberna Subura: The locals can be found playing chess, cards and dominoes at this informal cafe and bar that often has live ’70s Portuguese pop music. The decor reflects a love of Zeca Afonso, Portugal’s Bob Dylan, as well as Rome, given that the former owners were archaeology students. One of their specialties is Roman wine, a mulled beverage with honey and spices.
Contact: tabernasubura.blogspot.com

 

DAY 3

Livraria Centésima Página: This bookstore regularly holds author events and is all about providing a well-rounded cultural experience. A glassed-in atrium coffee shop sells Portuguese gourmet goods. The adjacent cafe is decorated with a regularly changing installation of contemporary art from around the world. The backyard garden, lush with foliage and peppered with shaded tables, makes for a perfect locale for an afternoon respite or, depending on the day, a venue for concerts or kid’s theater.
Contact: centesima.com

Casa dos Coimbras: This 16th-century mansion serves as a bar and art gallery where the paintings and photographs are displayed in corridors and rooms with Manueline detailing.
Contact: facebook.com/FredericoSeq

Museu Nogueira da Silva: Entrepreneur Nogueira da Silva accumulated a wealth of art and antiques that bedeck the ornate rooms in his former house-turned-eponymous museum.
In the rear, a French-inspired garden is flecked with statuary from da Silva’s collections, including the sculptures of Alberto Peixoto.
Contact: www.mns.uminho.pt

Jardim de Santa Bárbara: Behind the Archbishop’s Palace is a manicured garden landscaped with cedar topiaries, pansies, roses and beds of sculpted boxwood. Scattered about are the ruins of arches that remain from the palace’s medieval arcade as well as ancient capitals and coats of arms.
Contact: www.cm-braga.pt
Jeanine Barone is a freelance writer in New York.

The churches of Braga
Aside from Bom Jesus do Monte and Monastery de Tibães, these five are also notable:
Sé de Braga, Rua do Cabido
Portugal’s oldest cathedral is graced with numerous treasures, from the elegantly carved wooden choir stalls to the richly embroidered vestments on display in the museum.
Igreja de São Vicente, Rua de São Vicente
The life and martyrdom of St. Vincent are depicted on azulejos that adorn the walls in the church’s nave and chancel.
Chapel Tree of Life, Largo de São Tiago
Nestled within the St. James Seminary stands this curvy, innovative chapel that resembles a minimalist hut.
Igreja de São Víctor, Rua de São Victor
With its gilded pulpits and balconies, and tile-coated interior painted by the renowned Spaniard artist Gabriel del Barco, this church is considered a fine work of art.
Igreja de Santa Cruz, Largo Carlos Amarante
An intricate gilded organ and pulpit are two of the renowned features in this 17th-century baroque church that’s carved of granite.

When you go

DINING
Restaurante Brac: brac.com.pt. Built around medieval and Roman ruins, the restaurant serves modern cuisine, such as prawns in curry or octopus carpaccio with olive vinaigrette, that relies on traditional Portuguese ingredients. $40
Anjo Verde: anjoverde.com. This vegetarian restaurant decorated with Asian accents offers a petite menu of flavorful, filling options, such as mushroom empanadas and a spinach quiche along with a tart lemon meringue pie. $20
ACCOMMODATIONS
Braga Pop Hostel: bragapophostel.blogspot.com. Helena Gomes, owner of Braga’s first hostel, shares her insider city knowledge with anyone of any age who occupies these bright, airy quarters that include one private room and a sunny terrace to socialize. $21 (dorm), $53 (couple’s room), both with breakfast
Meliã Braga Hotel & Spa: www.meliabraga.com/en. Ultra contemporary design elements suffuse every aspect of this brilliant, whitewashed, 182-room hotel that’s several miles from the city center. From $96
SHOPPING
Mercado da Saudade: facebook.com/Mercado
dasaudade. This shop sells quality Portuguese-made goods, including stylish paper, Laga bags, cork belts, handmade soaps and bitter orange jams.
UNA Concept Store: facebook.com/pages/UNA-
concept-store/
141422895935727. Three young creatives stock the shelves with their products and those of their friends, which might include a whimsical doll with a giant 3-D heart, custom pillows emblazoned with photos and felted iPhone covers.

The Two Most Effective Media Relations Tactics for 2013

The Two Most Effective Media Relations Tactics for 2013

18 February 2013

Reblog - Some thoughts on the Place Management and Place Branding Conference at Manchester Metropolitan University


http://blog.inpolis.com/2013/02/18/some-thoughts-on-the-place-management-and-place-branding-conference-at-manchester-metropolitan-university/ - all credits

by Ares Kalandides

Back to everyday life after almost a week in Manchester, I will try to write down my thoughts on the conference while they’re still fresh. One reasoon I enoyed it immensely was that it was organized almost entirely by Prof. Cathy Parker from the Manchester Met, so that I could relax and be part of it. 100 delegates from several continents spent two intensive days (not to mention the nights) together talking, discussing, presenting and arguing over place management, place marketing and branding. Here are some of the things I got from it:
First, it is worth evaluating the main idea of the conference, i.e.  bringing together Place Management and Place Marketing. What kept coming to my mind was David Harvey’s 1990 text “From the managerial to the entrepreneurial city”. It seems that we were talking precisely about that, obviously from a less radically critical position. As Cathy Parker put it: “We need to be pragmatic – if people do it, at least make sure they do a decent job”. In a sense both place management and place branding transfer business principles to places, though how exactly this transfer takes place is more complex than it sounds (I’ll come back to that further below). The ultimate goal of both is  – or should be – to make people’s lives better, through a process of improving the quality of place. We of course know that in practice there are many variations to this theme and unfortunately sometimes we forget that it’s ultimately always about people. This is how I usually define terms:  Place branding is the strategic approach to enhance distinctive positive associations with a place’s name, thus creating or maintaining a positive reputationPlace Marketing is  is the strategic approach to position a place in the international market-place. The Institute of Place Management defines Place Management as the process of making places better.I think that the three are profoundly interlinked.
Secondly, and this is directly linked to the above, one needs to think about the inevitable question: “Making places better for whom“?  In other words we need to think about politics. Societies are heterogeneous and access to resources is unequal; there are conflicting uses in places, contrasting interpretations and struggling group identites. Place is not made of sameness, but of difference. It is in itself made up of politics, but is also inserted in much broader political systems (cities, countries etc.). We need to ask all these questions all the time, if we want to pretend to be doing “a decent job”. A keynote lecture on Singapore made this very clear during the conference: the speakers presented their work on place management and their growing discomfort with the political situation in the country. How do you “make a place better” if you don’t question the functioning of democracy or the issue of human rights?  There is a political responsiblitily in what we do, there are direct and indirect consequences we need to thing about. Also, the pragmatic approach to things – i.e. that if something is done, then at least do it well – should not stop us from questioning whether places should be competing in the first place.
Thirdly, I found that there was a huge progress in adapting branding and marketing concepts to places. With very rare exceptions there were considerations of place and space that payed tribute to their complexity. I used to joke, saying that you cannot talk about marketing and branding places as you would a shampoo, but that was at a time where most of the literature in the subjects did just that. What we heard this time was much more sophisticated and with few exceptions proved that there is real progress in the field. It seems that branding experts have taken geography seriously. The other suprise was how a growing number of speakers seemed to be bridging the divide between practitioners and academics. The following example illustrates this very well: There was a presentation by the two owners of a company who have started an initiative to promote local products and tourism. It was the call to the conference that encouraged them to undertake some research, looking for the conceptual approaches and methodological tools that would help them structure their work, using mostly their “gut feeling”. The result was a down-to-earth presentation of high value both to the speakers and the audience.
One of the best things about conferences is that they bring people together and over time manage to create a community. After meeting in many places round the world, there is now a group of researchers around Place Management, Marketing and Branding who respect each other even when we disagree – and we sometimes disagree profoundly.  This produces a relaxed atmosphere in our conferences where people are not afraid to air their thoughts or discomfort, while staying friendly and respectful. If I am proud of something in this conference series, it is this one last achievement.
____________
Institute of Place Management: http://www.placemanagement.org

8 February 2013

PhD Student Participation Scholarship to KCWS-2013

Dear colleagues,

Please find enclosed Call for Papers for the PhD Consortium that will be held as part of The Istanbul Knowledge Cities World Summit (KCWS-2013). The PhD Consortium will take place on the first day of the summit (9 Sep 2013). Summit organisers will be providing a full scholarship award to cover the cost of travel, accommodation and summit registration of a PhD student. See enclosed flier and the summit website www.kcws2013.org for more info.

Abstracts for the PhD Consortium and the Summit are due 15 Feb 2013.
 

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...