10 December 2012

Marketing Theory Online Table of Contents Alert


A new issue of Marketing Theory is available online:
December 2012; Vol. 12, No. 4 
The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol12/issue4/?etoc

Articles
Interpreting the nature of business to business exchanges through the use of Fiske’s Relational Models Theory
Keith Blois and Annmarie Ryan
Marketing Theory 2012;12 351-367
http://mtq.sagepub.com/cgi/content/abstract/12/4/351

Exploring space and place in marketing research: Excavating the garage
Elizabeth C Hirschman, Ayalla Ruvio, and Russell W Belk
Marketing Theory 2012;12 369-389
http://mtq.sagepub.com/cgi/content/abstract/12/4/369

Poetic witness: Marketplace research through poetic transcription and poetic translation
Robin Canniford
Marketing Theory 2012;12 391-409
http://mtq.sagepub.com/cgi/content/abstract/12/4/391

Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culture
Paul Hewer and Kathy Hamilton
Marketing Theory 2012;12 411-425
http://mtq.sagepub.com/cgi/content/abstract/12/4/411

Dealing with customer misbehaviour: Employees’ tactics, practical judgement and implicit knowledge
Per Echeverri, Nicklas Salomonson, and Annika Åberg
Marketing Theory 2012;12 427-449
http://mtq.sagepub.com/cgi/content/abstract/12/4/427

The X-Factor enigma: Simon Cowell and the marketization of existential liminality
Chris Hackley, Stephen Brown, and Rungpaka Amy Hackley
Marketing Theory 2012;12 451-469
http://mtq.sagepub.com/cgi/content/abstract/12/4/451

The logical structure of the service-dominant logic of marketing
John Williams
Marketing Theory 2012;12 471-483
http://mtq.sagepub.com/cgi/content/abstract/12/4/471

Character analysis and racism in marketing theory and practice
Mark Tadajewski
Marketing Theory 2012;12 485-508
http://mtq.sagepub.com/cgi/content/abstract/12/4/485