Marketing Theory Online Table of Contents Alert

A new issue of Marketing Theory is available online:
December 2012; Vol. 12, No. 4 
The below Table of Contents is available online at:

Interpreting the nature of business to business exchanges through the use of Fiske’s Relational Models Theory
Keith Blois and Annmarie Ryan
Marketing Theory 2012;12 351-367

Exploring space and place in marketing research: Excavating the garage
Elizabeth C Hirschman, Ayalla Ruvio, and Russell W Belk
Marketing Theory 2012;12 369-389

Poetic witness: Marketplace research through poetic transcription and poetic translation
Robin Canniford
Marketing Theory 2012;12 391-409

Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culture
Paul Hewer and Kathy Hamilton
Marketing Theory 2012;12 411-425

Dealing with customer misbehaviour: Employees’ tactics, practical judgement and implicit knowledge
Per Echeverri, Nicklas Salomonson, and Annika Åberg
Marketing Theory 2012;12 427-449

The X-Factor enigma: Simon Cowell and the marketization of existential liminality
Chris Hackley, Stephen Brown, and Rungpaka Amy Hackley
Marketing Theory 2012;12 451-469

The logical structure of the service-dominant logic of marketing
John Williams
Marketing Theory 2012;12 471-483

Character analysis and racism in marketing theory and practice
Mark Tadajewski
Marketing Theory 2012;12 485-508

Popular posts from this blog

25th APDR Congress, to be held at the Faculdade de Ciências Sociais e Humanas da Universidade NOVA de Lisboa