20 December 2012

Bloom Consulting US State Brand Ranking


@http://www.bloom-consulting.com (source and all the credits)

Bloom Consulting US State Brand Ranking © - TOURISM 2012


California’s long list of destinations known world-wide, from sunny beaches and Hollywood to San Francisco and the Golden Gate, make this an easy guess, but the state backed up its economic dominance  with consistent branding excellence across the board.
 
Florida (2) and New York (3) are also very popular tourist destinations and so their strong ratings and high ranking are expected, but Illinois’s strong performance was a surprise. Thanks to its AAA ranking, Illinois edged ahead of its competitors.
 
A big shock, due to a AAA rating, was Michigan’s (6)  performance. Its top rating and branding performance indicate the state is undergoing a very effective brand renewal. Michigan is picking up speed and will be fascinating to watch over the next few years.