11 December 2012

3rd International Place Branding and 2nd Institute of Place Management Conference


Invitation to 3rd International Place Branding and 2nd Institute of Place Management Conference

13th - 15th February 2013, Manchester UK
Professor Cathy Parker and Dr Ares Kalandides (Conference Chairs) are delighted to have accepted 53 abstracts from speakers in 22 countries representing a range of academic and practitioner perspectives covering all aspects of place branding and management. 
The conference will be a unique opportunity to mix the worlds of practitioner, academic and policy maker - as well as look at making places better from a variety of discipline perspectives. 
We have extended the 'Early Bird' rate for booking until the 14th December 2012 (£350 IPM Members, £425 non-Members) so we very much hope to see you in Manchester in February 2013. 
To complement the conference we are also running a research colloquium for doctoral and early career researchers 
and a Place Management Masterclass which can lead to the International Certificate in Place Management
Here are a selection of presentations:
■“How cities solve our needs – a qualitative interdisciplinary approach to identify functional and symbolic place benefits” by Dr Andreas Muller, University of Bremen, Germany.
■“The pursuit of distinctiveness. Can all places be distinctive?” by Dr Cecilia Pasquinelli, Uppsala University, Sweden.
■“New Third Places?: Case Studies of Open Space Festivals” by Clayton Hawkins and Lee-Anne Ryan, University of Tasmania, Australia.
■“Singapore: Bringing Place Management To Asia” by Mo Aswat and Jamie Licko, The Mosaic Partnership, UK
■“The South Australian Metropolitan and Regional Place Management Framework (SAMR PMF) Pilot Study” Stuart Heseltine, Hemisphere Design, Australia.
■“Developing a collective capacity for place management” by Dr Tore Omholt, Norwegian School of Management, Norway.
■“Smart Cities – brand cities of the future” by Anna Augustyn, University of Bialystok, Poland.
■“Selling places in the changing environment: post-accession investment promotion in Central-Eastern European regions” by Dr Pawel Capik, Sheffield Hallam University, UK.
■“Macau as an international brand: An investigation of brand identity” by Sonia Hoi Teng Lun, University of Sheffield, UK.
■“Place brand equity – implementation of the concept on examples of two Polish cities” by Dr Magdalena Florek, PoznaƄ University of Economics, Poland.
■“Place branding and strategic planning: Towards a conceptual model to brand regions” by Eduardo Oliveira, University of Gronigen, The Netherlands.
■“Place-branding through an historic city network - a case of the Hansa” by Professor Graeme Evans, Brunel University UK.
■“Branding nested places: the 150th anniversary of Italian unification in Turin” by Dr Massimo Giovanardi, University of Urbino, Italy.
■“Leveraging Leisure Spaces for Social Networking: Constructing a New Platform for Leisure Space Policy and Planning” by Clayton Hawkins, University of Tasmania, Australia
■“My Place is not Your Place – Different Place Brand Knowledge by Different Target Groups” by Sebastian Zenker and Suzanne Beckmann (Erasmus University Rotterdam, The Netherlands and  Copenhagen Business School, Denmark).
■“Can private firms create and promote an image for a place? The gastronomic identity of Messolonghi, Greece” by Ioannis Evangelou and Andreas Tsiliras, Human Earth, Greece.
■“Place marketing and citizen participation: applying branding to address the emotional dimension of place management?” by Dr Jasper Eshuis, Professor  Erik-Hans Klijn  and Dr Erik Braun (Erasmus University Rotterdam, The Netherlands).
■“Drawing Emotions” by Emanuela Zilo, Digital Distillery, Italy.
■“The practices of brand appropriation on the digital sphere - An analysis of the process of appropriation of the place brand “Stockholm the Capital of Scandinavia” by Andrea Lucarelli, Stockholm University School of Business, Sweden.
■“Brand Architecture In Place Branding” by Sonya Hanna Azad and Professor Jenny Rowley (Bangor University, Wales and Manchester Metropolitan University, England).
■“Symbiosis: preserving identity and managing brand by integrating tourism uses into traditional Mediterranean landscapes” by Thomas Doxiadis, University of Manchester, UK.