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Showing posts from December, 2012

To all the followers of the blog

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Bloom Consulting US State Brand Ranking

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@http://www.bloom-consulting.com (source and all the credits)
Bloom Consulting US State Brand Ranking © - TOURISM 2012
http://www.bloom-consulting.com/en/usa-tourism-ranking
California’s long list of destinations known world-wide, from sunny beaches and Hollywood to San Francisco and the Golden Gate, make this an easy guess, but the state backed up its economic dominance  with consistent branding excellence across the board. Florida (2) and New York (3) are also very popular tourist destinations and so their strong ratings and high ranking are expected, but Illinois’s strong performance was a surprise. Thanks to its AAA ranking, Illinois edged ahead of its competitors. A big shock, due to a AAA rating, was Michigan’s (6)  performance. Its top rating and branding performance indicate the state is undergoing a very effective brand renewal. Michigan is picking up speed and will be fascinating to watch over the next few years.

The 2012 Bloom Consulting Country Brand Ranking

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The 2012 Bloom Consulting Country Brand Ranking© 
is a thorough study measuring the effectiveness of each country brand strategy, separately evaluating the trade and tourism country brand strategies. The study evaluates 160 and 161 countries respectively. The Ranking relies on hard facts, which include the economic performance and the economic growth of countries. This hard data is accompanied by soft facts, thereby measuring the economic impact of each country’s brand strategy. 
Please, follow the link to download the ranking 
http://www.bloom-consulting.com/en/country-brands-ranking
Furthermore, this year marks the first time that Online Search Demand (OSD) has been incorporated into a ranking of this type. The OSD evaluates the gap between what countries are promoting (supply) and what investors and tourists are searching for (demand). Bloom Consulting uses the OSD along with an analysis of each country’s brand strategy to assign each nation a Country Brand Strategy (CBS) Rating©. This…

Urban Studies Online Table of Contents

A new issue ofUrban Studiesis available online: January 2013; Vol. 50, No. 1 
The below Table of Contents is available online at:http://usj.sagepub.com/content/vol50/issue1/?etoc
EditorialEditorial: Urban Studies at 50Ronan PaddisonUrban Stud 2013;50 3-5
http://usj.sagepub.com/cgi/content/full/50/1/3
ArticlesOn the Hard Work of Domesticating a Public SpaceRegan Koch and Alan LathamUrban Stud 2013;50 6-21
http://usj.sagepub.com/cgi/content/abstract/50/1/6
Urban Renewal in the Inner City of Budapest: Gentrification from a Post-socialist PerspectiveZoltán Kovács, Reinhard Wiessner, and Romy ZischnerUrban Stud 2013;50 22-38
http://usj.sagepub.com/cgi/content/abstract/50/1/22
Practices of Exception in Urban Governance: Reconfiguring Power Inside the StateIdalina BaptistaUrban Stud 2013;50 39-54
http://usj.sagepub.com/cgi/content/abstract/50/1/39
Smell in the City: Smoking and Olfactory PoliticsQian Hui TanUrban Stud 2013;50 55-71
http://usj.sagepub.com/cgi/content/abstract/50/1/55
Valuing the Reliabili…

We are part of it! 48 hours of Guimarães 2012

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Between the 21st and the 23rd of December, the city doesn’t stop. From Friday’s 8pm (21st) until Sunday’s 8pm (23rd) our agenda is full. The initiatives programmed under the name “We are part of it! 48 hours of Guimarães 2012” will occupy the city, bringing music, performances and urban interventions to public and private spaces.

On Friday, the 21st, by night, in Multiusos de Guimarães, takes place the European Capital of Culture title handover from Guimarães 2012 to Košice and Marseille-Provence, next year’s European Capitals of Culture. Then the show “Then We Stay...” takes place, the confluence point of the artistic work developed with the different Guimarães’ communities. Hundreds of people on stage share the result of two years of artists’ residencies. With its dimension and number of people involved, this will be one of the most striking projects of Guimarães 2012. From 11:55 pm onwards, in the Historic Centre, we celebrate the “Non-end of the World Party”.

Saturday and Sunday, du…

3rd International Place Branding and 2nd Institute of Place Management Conference

Invitation to 3rd International Place Branding and 2nd Institute of Place Management Conference

13th - 15th February 2013, Manchester UK www.business.mmu.ac.uk/place Professor Cathy Parker and Dr Ares Kalandides (Conference Chairs) are delighted to have accepted 53 abstracts from speakers in 22 countries representing a range of academic and practitioner perspectives covering all aspects of place branding and management.  The conference will be a unique opportunity to mix the worlds of practitioner, academic and policy maker - as well as look at making places better from a variety of discipline perspectives.  We have extended the 'Early Bird' rate for booking until the 14th December 2012 (£350 IPM Members, £425 non-Members) so we very much hope to see you in Manchester in February 2013.  http://www.business.mmu.ac.uk/place/book.php To complement the conference we are also running a research colloquium for doctoral and early career researchers  http://www.business.mmu.ac.uk/place/c…

Marketing Theory Online Table of Contents Alert

A new issue of Marketing Theory is available online:December 2012; Vol. 12, No. 4 
The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol12/issue4/?etoc
ArticlesInterpreting the nature of business to business exchanges through the use of Fiske’s Relational Models TheoryKeith Blois and Annmarie RyanMarketing Theory 2012;12 351-367
http://mtq.sagepub.com/cgi/content/abstract/12/4/351
Exploring space and place in marketing research: Excavating the garageElizabeth C Hirschman, Ayalla Ruvio, and Russell W BelkMarketing Theory 2012;12 369-389
http://mtq.sagepub.com/cgi/content/abstract/12/4/369
Poetic witness: Marketplace research through poetic transcription and poetic translationRobin CannifordMarketing Theory 2012;12 391-409
http://mtq.sagepub.com/cgi/content/abstract/12/4/391
Exhibitions and the role of fashion in the sustenance of the Kylie Brand mythology: Unpacking the spatial logic of celebrity culturePaul Hewer and Kathy HamiltonMarketing Theory 2012;12 411-…

"A Region as Destination: Towards a Place Branding Strategy for the North of Portugal"

How the ITU could put the internet behind closed doors.

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We are on the way to Cardiff (double task)

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