All credits, Salesforcehttp://blogs.salesforce.com/ca/2015/02/customers.html
About the Author:
Gillette is the Director of Online Marketing at KoMarketing, a B2B
online marketing firm based in Boston, MA. She has been in the online
marketing industry for 10 years and loves all things Internet-related.
Casie regularly speaks at conferences across the country and can be
found writing for marketing publications including Search Engine Land.
Can place branding save our towns?By Scott McCubbin
At last month’s British Consortium of Shopping Centres Conference, Mary Portas painted a pretty bleak picture of town centres.
A nation of shopkeepers has been replaced by a nation of closed shutters, rusted padlocks and To Let signs.
She took us to Margate, and the grim reality where 40% of shops are now defunct. Portas laid the blame partly on the doorstep of out-of-town supermarkets: “They’ve displaced the high street – it’s the single biggest effect.”
And it doesn’t end there. “The question isn’t ‘how can high streets be saved, but which ones should we save?’ was the grim conclusion by Justin Taylor of property consultants, Cushman & Wakefield.
Despite such worrying reviews and predictions, there can be a positive outcome, for those authorities and organisations willing to take control.
They need to consider why people use towns, …