8 October 2012

Marketing Theory Online Table of Contents Alert


Marketing Theory Online Table of Contents Alert
A new issue of Marketing Theory is available online:
1 September 2012; Vol. 12, No. 3 
The below Table of Contents is available online at: http://mtq.sagepub.com/content/vol12/issue3/?etoc

Articles
Relationship marketing and the order of simulation
Per Østergaard and James Fitchett
Marketing Theory 2012;12 233-249
http://mtq.sagepub.com/cgi/content/abstract/12/3/233

From commodity fetishism to commodity narcissism
Robert Cluley and Stephen Dunne
Marketing Theory 2012;12 251-265
http://mtq.sagepub.com/cgi/content/abstract/12/3/251

Fuzzy promises: explicative definitions of brand promise delivery
Thomas Boysen Anker, Klemens Kappel, Douglas Eadie, and Peter Sandøe
Marketing Theory 2012;12 267-287
http://mtq.sagepub.com/cgi/content/abstract/12/3/267

Design orientation: a grounded theory analysis of design thinking and action
Alladi Venkatesh, Theresa Digerfeldt-Månsson, Frédéric F. Brunel, and Steven Chen
Marketing Theory 2012;12 289-309
http://mtq.sagepub.com/cgi/content/abstract/12/3/289

Brand relationship and personality theory: metaphor or consumer perceptual reality?
Mark Avis, Robert Aitken, and Shelagh Ferguson
Marketing Theory 2012;12 311-331
http://mtq.sagepub.com/cgi/content/abstract/12/3/311


Commentaries
Do brands lack personality?
Jenni Romaniuk and Andrew Ehrenberg
Marketing Theory 2012;12 333-339
http://mtq.sagepub.com/cgi/content/abstract/12/3/333

Maffesoli and consumer tribes: developing the theoretical links
Daragh O’Reilly
Marketing Theory 2012;12 341-347
http://mtq.sagepub.com/cgi/content/abstract/12/3/341