23 July 2012

3rd International Place Branding Conference – Guide for Authors


New post on Place Management & Branding

3rd International Place Branding Conference – Guide for Authors

by geobrand
Contributions  are welcome that explore the various perspectives of place branding, management or any other type of ‘orchestrated action’ that investigate or apply business principles in or to places.
Potential themes include:
  • Critical perspectives on place management and branding
  • Place competition, co-operation and co-opetition
  • Digital place marketing
  • Place leadership and governance
  • Community involvement and ‘grassroot’ movements
  • Social media and place
  • Place identity and attachment
  • Managing place decline
  • Town centre management and Business Improvement Districts
  • Retail change and the impact on the high street
In the first instance authors should send a 400 word abstract of their paper to gareth@placemanagement.org by the 1s August 2012.  At the end of the abstract, authors should indicate whether their paper is an academic or practitioner paper.  Successful Author’s will be invited to submit a full paper for the conference by 1st December 2013.  The best papers from the conference will be published in a special issue of the Journal of Place Management and Development.  All accepted papers and abstracts from registered delegates will be published in the ISBN conference proceedings.
geobrand | 23/07/2012 at 09:45 | Categories: conferences | URL: http://wp.me/p1m7wX-1hn