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Showing posts from September, 2011

ESOMAR congres

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ESOMAR congres

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ESOMAR congres

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Daimler World Dialogue 2011 the Facebook group

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It’s time for market research to join 21st Century

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It’s time for market research to join 21st Century: There are a large number of discussions and consultations going on at the moment about initiatives from ESOMAR, CASRO, the MRS and others to try to regulate how social media research should be conducted, especially social media monitoring. The general thrust of the new guidelines is to try and fit the new world into the traditional values and ideas of market research. I think this is the wrong way to go about the change.
I think we need to change the whole of commercial market research to match the 21st Century, rather than try to keep shoehorning the new world into the old constructs.
My feeling is that there will soon be a schism in market research, between those trying to hang onto the past and those embracing the new.
The benefits of traditional market research ethics were that they allowed some exemptions to laws (e.g. data protections laws, laws about multiple contacts, laws about phoning people who were on ‘no call’ lists), incre…

'Marketing Doctor' John Tantillo's Winner and Loser of the Week: McDain's Restaurant and The Soap Opera

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'Marketing Doctor' John Tantillo's Winner and Loser of the Week: McDain's Restaurant and The Soap Opera: WINNER:





Folks, this week our winner is a Pennsylvania restaurant that made a courageous decision to honor its Target Market.



Mike Vuick, the owner of McDain’s Restaurant and Golf Center, decided that his customers deserved a peaceful, child-free environment. After July 16th, children six and under won’t be welcome.



'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Steve Buscemi and Netflix

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'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Steve Buscemi and Netflix: WINNER:



Folks, actor Steve Buscemi has just received an Emmy nomination for lead actor. He plays Nucky Thompson on HBO’s hit show Boardwalk Empire.

But that’s not the reason he’s our winner this week.

Buscemi is our winner because he has consistently refused to fix his teeth.