ESOMAR - Future Talent Meets the Industry - Eduardo Oliveira
ESOMAR - Future Talent Meets the Industry - Eduardo Oliveira
FUTURE TALENT MEETS THE INDUSTRYESOMAR CONGRESS 2009Name: Eduardo Henrique da Silva OliveiraNationality: PortugueseUniversity: University of Minho, Braga, PortugalTitle of course/programme: Master in Marketing
How do you see the market research industry evolving and how can you contribute to it?The market research industry needs to be at the front of information and communication technologies. One of its major challenges is to understand consumer latent needs for new products and services which, ultimately, aim at improving the life quality of consumers in general. As we can read from ESOMAR web page “research provides ethical, responsible and creative to lead the way for better decisions, better results and a better world". I believe that a large part of the market research industry will be absorbed into the open-source, like internet, and other technologies to know consumers in a variety of consumers’ contexts. The appl…
FUTURE TALENT MEETS THE INDUSTRYESOMAR CONGRESS 2009Name: Eduardo Henrique da Silva OliveiraNationality: PortugueseUniversity: University of Minho, Braga, PortugalTitle of course/programme: Master in Marketing
How do you see the market research industry evolving and how can you contribute to it?The market research industry needs to be at the front of information and communication technologies. One of its major challenges is to understand consumer latent needs for new products and services which, ultimately, aim at improving the life quality of consumers in general. As we can read from ESOMAR web page “research provides ethical, responsible and creative to lead the way for better decisions, better results and a better world". I believe that a large part of the market research industry will be absorbed into the open-source, like internet, and other technologies to know consumers in a variety of consumers’ contexts. The appl…