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Showing posts from June, 2011

ESOMAR - Future Talent Meets the Industry - Eduardo Oliveira

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ESOMAR - Future Talent Meets the Industry - Eduardo Oliveira
FUTURE TALENT MEETS THE INDUSTRYESOMAR CONGRESS 2009Name: Eduardo Henrique da Silva OliveiraNationality: PortugueseUniversity: University of Minho, Braga, PortugalTitle of course/programme: Master in Marketing
How do you see the market research industry evolving and how can you contribute to it?The market research industry needs to be at the front of information and communication technologies. One of its major challenges is to understand consumer latent needs for new products and services which, ultimately, aim at improving the life quality of consumers in general. As we can read from ESOMAR web page “research provides ethical, responsible and creative to lead the way for better decisions, better results and a better world". I believe that a large part of the market research industry will be absorbed into the open-source, like internet, and other technologies to know consumers in a variety of consumers’ contexts. The appl…

Google Music, the Future of Cloud and You - SocialTimes.com

South Africa is Africa’s most valuable country brand, study says

South Africa is Africa’s most valuable country brand, study says:
"South Africa was named Africa’s most valuable nation brand last Wednesday (May 25th, 2011) at the announcement of the fourth BrandFinance Global Nation Brands League.
The BrandFinance Global Nation Brands League’s valuation is conducted every year by Brand Finance, an independent brand valuation consultancy. Now in their fourth year, the league covers a global sample [...]"

Beyond MROCs and Community Panels

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Beyond MROCs and Community Panels: "As part of an article I am writing I have recently posted blogs on MROCs and Community Panels. This is the final post in that part of the draft that relates to puroposed communities, online communities set up for a purpose and and which can be utilised by market research. Again, I would love to hear your thoughts.

Brand Communities, Natural Communities, and Social Networks
Just a couple of years ago it looked as though brand communities were going to be one of the biggest things in marketing and an essential component of market research. Most conference presentations on the topic talked about MyStarbucksIdea, Dells IdeaStorm, and of course Lego’s communities. However, the growth in major brand communities seems to have stalled, perhaps showing one of the truths about social media, in general, brands have to go where the people are, the people do not go where the brands are. There will still be developments in brand communities, perhaps the entir…

'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Ronald McDonald and 3-D

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'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Ronald McDonald and 3-D: "WINNER:



You’d think with 550 health professionals signing a letter to get rid of Ronald McDonald, McDonald’s longtime clown/spokesperson, we’d have to shift the yellow and orange icon into the loser column.

As they say in my neighborhood: fuggedaboutit.



"

Gregory J ASHWORTH Doc