16 May 2011
5 May 2011
This post is quick update on various things happening at NewMR.org and our plans for the immediate future.
We are looking to have an online event most months, with sessions for different time-zones, these allow topics to be covered in depth and to achieve subject focus. This means at any one moment we tend to be involved in two events, the planning of one and the implementation of the other. At the moment the two current events are:
New Approaches to Presenting Data – Calls for synopses still open! This event will be held on June 23rd and will look for the best thinking in how to present data and is likely to produce some contentious recommendations, you can find out more and register at the NewMR.org Website.
Future Events, we are looking for suggestions for future subject events and we are looking forward to releasing more information about this year’s Festival of NewMR shortly.
NewMR has been playing with a number of innovations with respect to covering its costs. The two most interesting ones are the donate model for events and the Dutch Auction for sponsorship – both have proved to be useful and interesting.
The donate model is organized so that attendees to the Virtual Events are asked to pay what they think it is worth. This has resulted in a very wide range of payments. Some people have attended for free, but hopefully they will soon start to see the value, whilst others have been happy to pay, with some being very generous.
The Dutch Auction is used to arrive at a price for the sponsorship of an event. The initial price is announced and after a period of time, if the package has not been bought, the price starts to reduce by £100 a day. We have run this system twice and twice Brian Singh at Zinc Research has bought the package at a point presumably felt was optimum. We will continue to experiment with this for the topic events.
Funding and the Festival of NewMR
The Festival is much more expensive to produce than the events, so the funding arrangements will be more complex, and we will be looking for sponsors and a slightly more structured way of charging for tickets.
Video Synopsis from Ben Smithee Coming
Great networking with fellow Next Gen Researchers this week at TMRE’s Tech Driven Market Research Event. Too much to mention, but Merrill Dubrow really woke us up today with a really inspiring presentation on Social Media.
Understand Ben Smithee of Spych Market Analytics will be sharing interviews from Technology Driven Market Research Event. Quick synopsis of what’s to come:
Thanks Ben! Great seeing you at the event, look forward to seeing more of these soon. Very disappointed I had to leave before Bill MacElroy’s presentation. Love to hear how it went for those who were there for the last presentation.
Yale SOM Customer Insights Conference 2011
I’ve started choosing which business conferences invitations to accept a lot more carefully, and plan to attend far fewer directly related to market research in the coming year. One new conference I was just invited to which I’m gladly making an exception for is the Yale School of Management’s, Center for Consumer Insights’ 2011 Customer Insight Conference.
Not only is this conference conveniently located halfway between NYC and Boston, where a considerable number of client side researchers and supplier side firms including Anderson Analytics are located (an area underserved by trade org chapters). But even more importantly, as I’ve said here on the blog before, networking with academia is a critical part of innovating while staying grounded in proper methodology. Importantly, it’s also one of the best ways to source truly exceptional talent.
While I expect this event to be very business school/market research focused, (I’ve often found networking with academics in psychology and computer science fields even more rewarding), I am still very much looking forward to this event. Not many conferences out there, including those sponsored by trade associations, do a good of including academia. I expect it will be refreshing to see presentations 100% of which will not contain sales pitches, and all which will be given by true experts in their field!
I’ll let you know my thoughts afterwards if you’re interested
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