21 April 2011

My master thesis

Territórios, marcas e competitividade : a região Minho e a sua projecção internacional

Territories, such as countries, regions and cities, compete with other geographical areas in order to attract investments, markets, businesses, residents, tourists, talents and entrepreneurs, as well as the hosting of cultural and sporting events. This process is intensified with the growth of internationalization and globalization. These territories need to identify the opportunities and strengths to achieve competitive advantages for efficient access to markets, resources and people. A clear definition of place branding, developed in a consistent, cooperative way with stakeholders and as a product of a cooperative network between local, regional and national stakeholders, can promote the production base, increasing the touristic and human resource flows. Investors, citizens of different nationalities, students and researchers take part of this flow. Place branding is a new trend in marketing and territorial or destination marketing research. Place branding is a powerful tool available to academics and professionals who dedicate their research to promoting geographical units in place management. Place branding is an important concept in today’s competitive world when nations are competing for tourists, consumers, donors, immigrants, the media and governments of other countries. The aim of this master’s thesis is to understand how the social and economic agents or place stakeholders should coordinate the activities to increase competitiveness and reputation in a context of internationalization. In this case study we applied seven semi-structured interviews to seven different economic and social stakeholders of the Minho region, northeast of Portugal. The interview guide has been prepared keeping in mind the determinants of competitiveness of Michael Porter, and according to the six dimensions of The Nation Brand Hexagon of Simon Anholt, an index to measure the power and appeal of the image of countries as brands, here adapted to the Minho region. We summarize the main results of the interviews with one SWOT analysis. The results indicate that the Minho region should seek to attract foreign investment, bearing in mind the availability of excellent infrastructure and facilities for teaching and research, promoting itself as a region of knowledge and innovation.

Dissertação de mestrado em Marketing e Gestão Estratégica


4 April 2011

Young Researcher of the Year Award | ESOMAR NEXT

Young Researcher of the Year Award | ESOMAR NEXT

We are asking you to use your skills to show that research can be used to solve global issues as well as meet business needs.

To enter, your submission will need to make recommendations and provide an "answer" based on your research results. This will require you to use a holistic approach to achieve concrete answers to difficult and topical worldwide challenges.

If an existing piece of research is being submitted, it should not be older than 6 months.

Who can enter?
Researchers under the age of 30 or turn 30 before 1 September 2011

Steps to enter and submit
To enter the competition fill in the Entry form before 15 April. Once you have entered the competition, you can submit the research project using theSubmission form by 24 June.

How will the winner be selected?
The submissions will be reviewed by an international jury of specialists, who will select a shortlist of three finalists to present their submissions at the ESOMAR Annual Congress. A reserve candidate will also be chosen, in the event that one of the three selected finalists cannot participate. The jury, which will be chaired by the President or Vice President of ESOMAR, will then select a winner from the three finalists.
If no finalists are judged to attain the requisite standard, the Jury shall be free not to award a prize. >> judging criteria

What happens if you are a finalist?
The 3 short listed finalists will be invited to present their findings in a dedicated session at the ESOMAR Congress 2011.

What happens if you win?
The winner will be announced at the ESOMAR Congress 2011 designated the ESOMAR Young Researcher of the Year. You will receive a unique trophy representing this achievement and Research World will also feature the findings in an article or report. Additionally, the paper will be published after the congress on the ESOMAR website. The winner will also receive 2 free registrations for ESOMAR workshops of their choice.

Special issue in European Planning Studies Spatial planning and place branding: rethinking relations and synergies

Introduction:  Kristof Van Assche, Raoul Beunen and Eduardo Oliveira  Rethinking planning-branding relations: an introduction . https:...