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Showing posts from February, 2011

Defesa de dissertação de Mestrado em Marketing e Gestão Estratégica

Defesa de dissertação de Mestrado em Marketing e Gestão Estratégica dia
2 de Março, quarta-feira, 11h30 Escola de Economia e Gestão da
Universidade do Minho

-- Territórios, Marcas e Competitividade: 
A região Minho e a sua projecção internacional
ResumoTerritórios, como os países, as regiões e as cidades, competem com outros espaços geográficos pela atracção de investimento, de mercados, de negócios, de residentes, de turistas, de talentos e empreendedores, assim como, pela organização de eventos culturais e desportivos. A crescente internacionalização e globalização têm levado ao aumento da competição nos mercados e os territórios enfrentam uma competitividade com outros destinos geográficos. Estes deverão permitir identificar as oportunidades e as forças dessa unidade territorial que permitam exponenciar as suas vantagens competitivas para um acesso eficaz a mercados, recursos e pessoas. A definição de marcas territoriais, quando desenvolvidas de forma consistente e articulada, fruto de um…

Hammad Kazi talks about LUMS Marketing Colloquium 2011

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Berlusconi dampens sexist rumours

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Environmentally friendly day

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Jornal Terras de Lanhoso

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how a woman’s brain works?

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Have you ever wondered how a woman’s brain works?
Well….it’s finally explained here in one, easy-to-understand illustration:

Every one of those little blue balls is a thought about something that needs to be done, a decision or a problem that needs to be solved. A man has only 2 balls and they take up all his thoughts.

Girl kills self after Facebook post

Flying like

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Some thoughts on The Handbook of Online and Social Media Research

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I Love You My Hope

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Berlin Calling

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Interesting chart: budget for social media marketing

FutureBrand: Brand website or a brand social page? Which is right for your brand? http://cot.ag/fBDuz6 ^mb

"FutureBrand: Brand website or a brand social page? Which is right for your brand? http://cot.ag/fBDuz6
http://fblog.futurebrand.com/brand-website-vs-brand-social-page/ (source)

An interesting article by Stuart Derrick from marketingmagazine.co.uk delves into the future of brand websites VS social network brand pages.“Bacardi’s decision to move away from campaign websites to focus its digital strategy on social networks (Marketing, 26 January) may seem bold. However, it poses a question to all marketers: do expensive brand websites have a role in the age of social media?Faced with declining numbers of visitors to its brand sites – according to comScore, Bacardi’s unique visitor numbers fell 77% between 2009 and 2010 – it is understood that the company will be shifting up to 90% of its digital spend to its presence on Facebook in the next one to two years.Branded content will be shared primarily through online communities, with dotcom sites for its brands, such as Bacardi, Bombay Sa…

Tyrannybook [EN]

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PiCycle – a nova bicicleta híbrida - Pela Natureza