11 January 2011

Simon Anholt on Brand Sweden

Simon Anholt on Brand Sweden:

"In early July 2010, nation brands expert Simon Anholt was invited to the city of Visby, on the Swedish island of Gotland. He was invited by the Council for the Promotion of Sweden, which includes Sweden’s Ministry for Foreign Affairs, the Ministry for Enterprise, Energy and Communications, the Visit Sweden office, the Swedish Trade Council, [...]"