Is Tyler Brûlé a new nation branding evangelist?

Is Tyler Brûlé a new nation branding evangelist?:

"The flamboyantly punctuated Tyler Brûlé, the known global style guru and editor in chief of Monocle magazine, has in recent weeks shown strong interest in nation branding and country brands. In ‘Fast Lane’, his weekly column at the Financial Post, the chieftain of “the Lufthansa audience”, as he calls Monocle’s reader base, has touched the [...]"

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