11 January 2011

Defining a post-crisis nation brand for Ireland

Defining a post-crisis nation brand for Ireland:

"We’ve touched the issue of before (see our ‘Economic crisis may force countries to re-brand’ post). Small economies like Dubai, Greece and Iceland among others have undergone massive preassures in the last couple of years, and their image, their nation brand so to speak, has been more or less damaged. More recently, Ireland has been [...]"